Nike’s China operation introduces SaaS solution to talent war
The war for talent in China has led Nike Sports to introduce the Lumese TalentLink technology platform on which to base its recruitment strategy for the country. In the first phase of the initiative 11 recruiters in Greater China and over 15 agencies will work with a complete Software as a Service system which will enhance the screening and selection process as well as creating a standardised workflow for the task ahead. The company hope this will bring transparency and a high level of reporting to the process which will benefit recruitment across the Asia region.
“Demand for the best candidates, which far exceeds supply, is becoming a serious problem in recruitment management in China,” said Rishi Dadlani, Nike’s Talent Acquisition Sourcing Manager in Greater China. “Our recruiting processes have been working well in recent years, but now with aggressive market growth plans in place, our recruiters absolutely need to deal with and manage a higher and more effective workload.
While supporting the company’s overall objectives in the region Nike hopes to bring some of it brand strength to talent acquisition work. They also intend to connect Lumesse TalentLink to Nike external and internal career sites for a much better and richer candidate experience in the direct application process.
“This is a perfect example of our philosophy of being the only global company making talent management work locally,” said Lumesse CEO, Matthew Parker. “China is an absolutely unique market today, with a high growth economy, a shortage of skilled talent, and very specific requirements for languages and local support.”
“While job-boards is certainly a channel that has been around for a long time, we don’t particularly focus on it. We have an excellent toolkit, coupled with the strength of our consumer brand, and our dream is to convert all our consumers into potential candidates,” said Rishi Dadlani. “There are a number of social media platforms/networks we will certainly leverage to market our employment brand. Through these channels we will build and engage talent communities and eventually stimulate direct applications.”