Lenovo to increase share in domestic market
Lenovo Group Ltd, which acquired Motorola Mobility last year, aims to increase its share of the domestic smartphone market by unifying brands and launching new phones.
Lenovo has unified independent brands including Motorola and Zuk into Lenovo Mobile, which is expected to become a new growth engine as the personal computer business faces an industry slump. It’s time that Lenovo starts to return to its market leader position in the domestic smartphone market, said Chen Xudong, senior vice president of Lenovo, the world’s biggest PC vendor.
Most of Lenovo’s smartphone sales were overseas. Lenovo will raise investment in brand and distribution to expand into the domestic market, Chen added.
“We will release more game-changing smartphone models, including a new Motorola in June,” said Yang Yuanqing, chief executive of Lenovo.