JD.com launches equity crowdfunding platform
China’s leading online direct sales company JD.com, has launched JD Equity Crowdfunding platform, to help finance the creation of start-up companies in China.
The platform will give China’s entrepreneurs access to a broad set of potential early-stage investors.
Under the model, each investment project will be led by a professional investment manager, who will be responsible for working directly with the investee companies.
The platform is expected to be China’s largest equity crowdfunding platform.