Heidrick & Struggles Establishes Hispanic Marketing Practice to Help U.S. Companies Tap Into Fast-growing Hispanic Market
Heidrick & Struggles
International, Inc. (Nasdaq: HSII), the world’s premier executive search
and leadership consulting firm, today announced the formation of its
Hispanic Marketing Practice. The newly-formalized Practice specializes in
helping U.S. companies capture share of the U.S. Hispanic market, whose
purchasing power is expected to reach more than $1 trillion by 2010.
While many U.S. companies are eagerly pursuing experienced executive
talent to gain a foothold in emerging markets like China and India, many
are undervaluing the growth potential of the U.S. Hispanic market, a
fully-emerged market segment that poses a much lower barrier to entry.
Heidrick & Struggles’ Hispanic Marketing Practice works with leading
companies in industries ranging from consumer goods to financial services
to technology to understand the specific talent they require and
proactively build a team that can capitalize on the enormous and immediate
growth potential this market offers.
“For years, we’ve helped some of the world’s largest companies build
marketing teams focused on reaching the U.S. Hispanic consumer,” said Jane
M. Stevenson, Managing Partner, Global Chief Marketing Officer (CMO)
Practice. “It was the logical next step to formalize our services by
creating a dedicated Hispanic Marketing Practice team that knows the skills
and competencies companies need to reach the Hispanic consumer and has
access to top marketers with a proven ability to drive growth in the
Hispanic marketplace,” she added.
Marketing to the increasingly lucrative U.S. Hispanic market requires
highly-experienced talent with multicultural sensitivity and specialized
skills. “Companies like Wal-mart and others are now realizing that reaching
the U.S. Hispanic consumer takes a highly sophisticated marketer who
understands the nuances associated with this market segmentation,” said
Carla V. Palazio, Partner and head of the Hispanic Marketing Practice. “How
a company markets to a Mexican-American consumer in Chicago is very
different than reaching a Puerto Rican consumer in Miami.”
According to Heidrick & Struggles, the current “war for talent” poses
many challenges to corporate America, including building and retaining
top-notch Hispanic marketing teams. As the demand for Hispanic marketing
talent, whether acquired externally or developed in-house, will only
increase, Heidrick & Struggles’ Hispanic Marketing Practice also helps
clients with the challenges of career management and retention of these
much sought-after executives. Heidrick & Struggles’ Hispanic Marketing
Practice operates within the Chief Marketing Officer (CMO) Practice, which
includes 50 marketing practice specialists who span 25 locations around the
world and maintain relationships with the top marketing leaders for Fortune
500, Global 1000, and private companies.
About Heidrick & Struggles International, Inc.
Heidrick & Struggles International, Inc. is the world’s premier
provider of senior-level executive search and leadership consulting
services, including talent management, board building, executive
on-boarding and M&A effectiveness. For more than 50 years, we have focused
on quality service and built strong leadership teams through our
relationships with clients and individuals worldwide. Today, Heidrick &
Struggles leadership experts operate from principal business centers in
North America, Latin America, Europe and Asia Pacific. For more information
about Heidrick & Struggles, please visit http://www.heidrick.com .