Revenue Manager (5 star Hotel, Shanghai, China)
POSITION: Revenue Manager
DEPARTMENT: Revenue
RESPONSIBLE TO: Director of Business Development
RESPONSIBLE FOR: Rate and space decisions whilst maximising occupancy/room rate at all times, implementing an effective rate structure and maintaining a consistently high standard of operation customer service within the group and individual reservations department, has a direct line of authority over all reservations sales agents within the hotel and a liaison role with sales and all other departments.
RESPONSIBILITIES:
Commercial Awareness/ Ensure commercial management techniques of availability
Influence control are applied to achieve a maximisation of rooms’ sales and revenue for the hotel. Ensure availability is reviewed as per required standards and all restrictions are recorded.
Supervise the taking of reservations and operate systems in accordance with company standards.
Manage group blocks to ensure accuracy of business on the books.
Ensure all activities and traces are followed up on in a timely manner and results of such recorded.
Conduct quality control checks on all revenue management systems to ensure data accuracy.
Ensure the department operates with a sales attitude and all personnel are aware of Sales opportunities within the hotel that will assist with the maximisation of revenue.
Develop the reservations and group & tour teams to maximise revenue on every call/enquiry.
Apply an aggressive overbooking policy and educate team to accept through benefits of results achieved. Yield overbooking decisions must be adhered to or escalated to Regional Revenue Manager if too soft or aggressive.
Maintain a consistent selling strategy across IDeaL Yield, Fidelio Front Office, GEM and HILSTAR, NETREZ, Online Travel Agencies (OTA), Third Party Intermediaries (TPI), etc… ensuring maximum use of availability controls in all systems.
Maintain accurate ongoing records of controls applied to all systems.
Pro-active evaluation of availability controls, recommending necessary strategy changes.
Prepare and recommend future strategies to the DBD for presentation at the weekly business focus meeting.
Chair weekly availability and revenue meeting and present a range of reports to be discussed for tactical and strategic discussions to maximize yield.
Update selling scripts when of benefit to ensure user friendliness and maximisation of key benefits.
Ensure to explore all revenue opportunities in all systems, e.g. Netrez, Hilstar, TPI. OTA, etc… by exploiting, developing and maintaining knowledge of the systems and the commercial application of them.
Remain fully conversant with the uses & applications of all systems relating to revenue management.
Audit operating standards & procedures in the reservations and group & tour department to ensure they comply with company practices.
Planning Ensure accurate advance booking count and forecasting is carried out.
Prepare a daily three month business outlook by market segment and monitor actual versus forecast for plan achievement.
Record and analyse all refused, lost, cancelled and waitlist business for both rooms and C&B, ensuring reasons are tracked. Propose and implement changes to maximise RevPAR / RevPASM.
Fully introduce the use of yield planners and selling matrix for both rooms and C&B.
Ensure effective rate structure and that all the rates are loaded by accurate completion of all rate databases.
People Management Carry out all interviews for prospective reservations sales agents, ensure departmental orientation is carried out for new members of the team and supervise training, training schedules, records and corrective/re-training.
Ensure the well being of all reservations department personnel, compile departmental working schedule and ensure departmental meetings are held daily.
Implement a full training plan within the Reservations team to develop all personnel to their full potential.
Ensure Job Skills Training Programme (JSP) is followed for all new employees.
Training records must be kept updated and planned training completed.
Conduct Annual Appraisals with all team members as means of development.
Actively develop team members skills and performance through coaching and training.
Compile departmental work schedules and manage departmental payroll in line with budgets.
Schedule annual leave during low demand periods to maximise payroll savings.
Developing Relationships Develop and maintain a high level of communication within the hotel, all major sources of business and all national sales offices and advise the DBD / Sales of any feedback.
Develop and maintain a high level of communication with competitors.
Analysing Information Monitor manual or automated yield system and validate that the yield actions are consistent with both property and market conditions and escalate any concerns to the Regional Revenue Manager.
Complete all tasks for IDeaL Yield as per the checklist.
Analyse production statistics and yield information to identify potential new business, markets, trends and highlight findings to DBD / Sales.
Check competitor strategy on a regular basis reviewing rates and availability.
Keep up to date with global, local and environmental issues impacting your city and hotel.
Using knowledge, aid decision making re alternate business both strategically and on a tactical basis.
Ensure yield exemptions are investigated & analysed and new business opportunities identified.
Prepare and analyse all appropriate reports to present at the weekly business focus meeting.
Prepare and present at weekly business focus meeting an outline of risks and opportunities relative to meeting room versus bedroom availability.
Complete and analyse the month end reports.
Analyse and supply data to the DBD to assist in the preparation of the annual plan and rate reviews.
Communication Ensure the revenue team are aware of all revenue targets and
are kept informed of performance results.
Communicate with the Director of Business Development all key developments of the reservations/revenue department and make recommendations for planning and implementation of new and better working practices into revenue management incl group, sales and front office.
Ensure regular communication meetings are held within the reservations team.
Attend daily revenue team briefing by Director of Business Development.
Attend head of department meeting.
CONSTRAINTS: Adhere to departmental operating expenses as laid out in the
plan/forecast.
Comply with all company policies relating to rate and space decisions.
Comply with all systems and procedures as laid down by the Director of Business Development.
QUALIFICATION: Minimum of 3 years in a leading role in revenue / reservations management. Experience in an Intl / Asian environment.
University degree in hotel mgt / tourism preferred
Excellent communication and analytical skills
People mgt skills, e.g. develop ‘High Potentials’ & ‘High Value’ people
Knowledgeable in daily planning / trend forecasting
Creative and dynamic individual that questions the norm and identifies new ways how to be better than competitors to ensure max MPI and RGI
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* Please send us your complete resume (both in Chinese and in English to: ‘topjob_z_hotel@dacare.com'(Please replace “#” with “@”)
* In the email subject MUST you plus the position name in either En or Ch