Marketing Manager (mkt375sh)
Marketing Manager for the private school
To work closely with the Directors, Executive in carrying out the following duties:
Promotions and Marketing
Promoting and marketing schools
Co-ordinate advertising
Develops marketing goals in the short, medium and long term
Conducts market research to develop consumer insights, brand positioning and communication.
Strategize and implements marketing promotions in a multi-media environment i.e. ground promotions, advertising, PR, direct marketing and digital presence marketing
Develops collaterals and marketing content for Schools
Parent Liaison
Parental liaison, phone enquiries
Meet and greet parents in the morning and at lunchtime at entrance to the school
Escorting prospective parents around the school’s facilities
Documenting all complaints or queries raised by parents and bringing such to the attention of the Principals
Attend school functions and Open House that may be held outside of the contracted hours as required
Translation of the School Newsletter
Facilitate parent interviews between teachers and pupils
Communication of the school ethos, philosophy, goals and curriculum to the parents
To follow up enrolments and to ensure the retention of students
Public Relations
To act as representative on public relation matters
Advise the Board of Directors on public relations
Lead/facilitate/assist in organizing various functions and activities for the Group
* Please send us your complete resume (in Chinese and in English) to: ‘topjob_mkt375sh@dacare.com'(Please replace “#” with “@”)
* In the email subject please include the position name and job #