Marketing Activations Director
Company introduction: Our client is located in the biggest in size and most modern bottling factory in Asia among FM CG network. It covers 100,000 square meters and has a staff population of nearly 1000 permanent employees. The company has developed itself into a total beverage company with 2 main categories of products. They have long-standing belief that their business should bring benefit and refreshment to their communities. They are committed to their role as a good neighbor and responsible citizen.
They see people as the most valued asset.
Job Description:
Report To: COO
Location: Shanghai Jinqiao
This role will form the link between the strategy development and the sales team ensuring that the tools necessary to ¡®win¡¯ are being developed and taking the lead to ensure that implementation takes place according to plans / programmes and look of success.
Trade Marketing
1.Provide the merchandising tools for all programmes at the most optimum cost and in the most timely manner;
2.Develop all channel merchandising tools.
RED Zones / Model areas
1.Work with sales ops to agree on the red zones / model areas and strategic areas;
2.Develop all the merchandising tools;
3.Ensure that these tools are effectively implemented in the market within the agreed timeline.
GSB
1.Develop all GSB merchandising materials;
2.Track store performance and ensure payments made accordingly;
Promotional programmes
-Develop promotional tools supporting the overall sales system;
Premiums
-Design and Source ( not procuring ) all premium items.
Co op signs / truck designs / foyer decoration;
1.Confirm placement of all co op signs;
2.Develop and Source ( not procure ) all coop signs;
3.Ensure placement of all signs within established SOP;
4.Assume responsibility for truck graphics / designs and replacements;
5.Develop all materials for foyer ( and SC war room ) decorations and ensure implementation / changeover;
Sales Centre Marketing supervisors
-Assume ¡®dotted line¡¯ responsibilities for SC marketing supervisors and as such ensure that all looks of success are effectively implemented in all SC and that local programmes are developed and implemented in accordance with basic parameters.
Special Events
-Assume responsibility for managing all elements of all special events run within the company.
Packaging Changes
-Assume lead in all packaging / labeling changes and in seeking any required approvals with KO or legal.
Job Requirements:
1.At least 10-year relevant FMCG GT&MT managerial experience with minimum 7-year senior manager-level experience
2.Good interpersonal, leadership and communication skills.
3.Optimistic, open-minded, mature, result-driven and willing to work under pressure.
4.Experienced in marketing preferred
* Please send us your complete resume (both in Chinese and in English) to:
‘topjob_mkt176sh#dacare.com'(Please replace “#” with “@”)