German hardware giant establishes first retail store in China

German hardware giant establishes first retail store in China

German hardware giant Wurth Group opened its first retail store in northeast China’s Liaoning Province on Monday.

The store, located in the China-Germany Equipment Manufacturing Industrial Park in the province’s capital Shenyang, displays thousands of products, such as fasteners, tools, chemical products and personal protection equipment.

“The favorable location and preferential policies of Liaoning, one of China’s northeastern rust belt provinces, offered many development opportunities for investors,” said Larry Stevens, CEO of Wurth China.

“We hope Wurth can introduce more advanced products and technology into this park, have further cooperation with local companies, as well as offer new ideas for the industrial development,” said Li Baojun, deputy director of the management committee of the industrial park.

Founded in 2015, the China-Germany Equipment Manufacturing Industrial Park covers 48 square kilometers, attracts intelligent manufacturing, high-end equipment, automobile, industrial service and strategic emerging industries.

Wurth Group, founded in 1945, is a world market leader in the assembly and fastening material trade. It entered the Chinese market in 1994 and has 1,200 employees in more than 100 Chinese cities.