EA Names New Asia President
Electronic Arts (Nasdaq: ERTS) China president Erick Hachkenburg resigned in early September, reports 21st Century Business Herald. The newly named EA Asia president Hubert Larenaudie will replace Hachkenburg. Larenaudie was the president of Vivendi Universal Games Asia prior to joining EA. According to rumors, The9 (Nasdaq: NCTY) is the front runner to license EA’s FIFA soccer due to Larenaudie’s close relationship with The9 during his tenure at Vivendi. [Some online versions of the report were missing a paragraph, which may lead to the wrong assumption that EA will license its racing game Tales Runner to The9. .ed]