Channel Marketing Manager (mkt248sh)
Job Title: Channel Marketing Manager
Report To: Sr. Marketing Manager
Location: Shanghai
Our client is Fortune 500 American enterprise with a history of outstanding performance and has six BUs in China with 6800 employees. It is diversified technology leader, designs, manufactures, and markets innovative products and services with strong brand names and significant market positions. Its business activities encompass four reporting segments and are comprised of six strategic platforms: Medical Technologies, Professional Instrumentation, Industrial Technologies and Tools & Components.
Job Description:
Job summary:
The objective of this position is to link between brand marketing and sales to drive a profitable volume growth by executing appropriate marketing strategies in alignment with network behavior and end-users needs within all existent channels. This is to be done by activating the right brands in the right package at the right price point with the right picture of success including the right locations, brand messages and promotion.
Responsibilities:
1. Plan Channel Marketing Strategy
-Understand the hand tool channel evolution and segmentation , find the potential opportunities and work out the channel strategy for future 1-2years hand tool channel development;
-Understand the needs, problems, and opportunities of network and end-users by sub-channel;
-Accordingly work out sub-channel tactics including merchandising & display principles and promotion principles under channel strategy to drive the business;
2. Budget Control
-Annual// monthly channel marketing budget plan and control;
-Regional budget plan and control and tracking;
-Work out AMP planning and reimbursement process with finance to facilitate and monitor the whole money expense process;
3. Business/Data Analysis
-As internal business intelligence to be responsible for internal business analysis and provide insights to top management and field sales team;
-Monthly/Quarterly/Yearly national business review and analysis;
-Sales analysis by brand/MAG and products by sub-channel to find the opportunities;
-Work with sales team to review their business to find opportunities;
4. Channel Marketing Programs -Initiate national wide promotion campaign aligning with marketing strategy to drive sale growth in peak seasons;
-Work with industry marketing manager to design customized programs for different end-users to foster partnership and to promote sales;
-Follow through on execution of programs(flagship stores/seminar/local outdoor/display/local show/etc), including program roll-out and program effectiveness evaluation after the activities;
-Design incentive promotion to distributors/dealers to facilitate the channel distribution speed and smooth distribution network;
5. Channel Management
-Initiate and design customer survey by channel to understand customer behaviors and insights;
-Design and develop program /assortment/merchandising/display and guideline & tools to highlight the in-store presence;
-Operate and monitor programs with auto sales manager and industry marketing manager to get growth through shelf share increase and display improvement in store
6. Support On Network Management
-Work with sales team to draft distributor/dealer guide manual
-Work with sales team on network evaluation and management;
Requirement:
1. Bachelor degree or above;
2. At least 6 years relevant experiences of Channel Development or Trading Marketing in FMCG/DMCG industry with minimum 3-year on managerial-level positions;
3. Solid experience in working with advertising and PR agencies.
4. Able to work efficiently, effectively and independently under pressure with good attitude;
5. Proficient in both oral and written English(CET6/TEM4)?
6. Good command of computer skills (Word, Excel, PowerPoint and etc).
7. Willing to travel 40% of the regular working time
* Please send us your complete resume (both in Chinese and in English to: ‘topjob_mkt248sh@dacare.com'(Please replace “#” with “@”)
* In the email subject MUST you plus the position name ?in either En or Ch ?