Channel Marketing Manager (mkt/185/sh)
Company introduction: Our client is located in the biggest in size and most modern bottling
factory in Asia among FM CG network. It covers 100,000 square meters and has a staff population of nearly 1000 permanent employees. The company has developed itself into a total beverage company with 2 main categories of products. They have long-standing belief that their business should bring benefit and refreshment to their communities. They are committed to their role as a good neighbor and responsible citizen.
They see people as the most valued asset.
Job Description:
Report To:Marketing Director
Location:Shanghai Jinqiao
The objective of this position is to link between brand marketing and sales to drive a profitable volume growth by executing appropriate marketing strategies in alignment with consumer/purchaser behavior and consumer needs within all existent channels. This is to be done by activating the right brands in the right package at the right price point with the right picture of success including the right locations, brand messages and promotion.
1.Channel understanding, information collection and analysis.
2.Annual channel strategy plan development and implementation.
3.Channel activation standard and guideline.
4.Channel program development/implement/tracking/evaluation.
5.Daily Operation / Brand, Pack,RTA Strategy, Development & Execution Enforcement.
6.Channel / Customer / Competitive Intelligence & DME Investment Assessment.
Job Requirements:
1.Bachelor degree or above;
2.At least 5 years relevant experiences of Channel Development or Trading Marketing in FMCG industry with minimum 2-year on managerial-level positions;
3.Mature, optimistic, accountable, willing to work under pressure;
4.Proficient in both oral and written English(CET6/TEM4/TEM8)£»
5.Good command of computer skills (Word, Excel, Power Point,Lotus Notes, and etc).
* Please send us your complete resume (both in Chinese and in English) to:
‘topjob_mkt185sh#dacare.com'(Please replace “#” with “@”)