Category Investing in China

51job and Japan’s Recruit to form coupon advertising company in China

BEIJING (XFN-ASIA) – China’s 51job Inc, a Nasdaq-listed provider of human resource services, and Recruit Co Ltd, an information services company in Japan, said in a joint statement that they have signed an agreement to establish a new company to provide coupon advertising services in China.

The company will be independently incorporated and is expected to have a total capitalization of up to 82 mln yuan provided over several years.

Recruit is expected to provide 60 pct of the funding in cash, up to 49.2 mln yuan, and the remaining 40 pct will be financed through convertible bonds of up to 32.8 mln yuan to 51job (nasdaq: JOBS – news – people ).

The zero coupon convertible bonds will include conversion rights for 40 pct of the share capital of the new company.

In April 2006, 51job and Recruit entered into a business alliance to form a corporate planning group to assess opportunities in the human resources industry and other new businesses in China.

51job operates 23 editions of 51job Weekly and distributes several mln copies each week throughout China.

Recruit, a printer and distributor of free coupon magazines, publishes Hot Pepper, which was launched in 2001 and has expanded to 49 area-specific editions in Japan.

(1 usd = 7.56 yuan)

S&P raises outlook on China to positive from stable

Moody’s lifts China’s ratings a notch, citing strong external-payments position
By Polya Lesova, MarketWatch
Last Update: 11:35 AM ET Jul 26, 2007

NEW YORK (MarketWatch) — Standard & Poor’s raised its outlook on China to positive from stable, citing the country’s reforms in bankruptcy, property, and labor laws this year.

“These reforms should underpin a high-single-digit trend rate of growth in China and at the same time improve the productivity of investment, thereby reducing the risks of unduly large fluctuations in growth,” S&P credit analyst Kim Eng Tan said in a statement Thursday.

S&P doesn’t expect any material disruptions between China and the U.S., its largest trading partner, despite rising protectionist attitudes in Congress. S&P affirmed its A long-term and A-1 short-term sovereign credit ratings on China.

“The ratings on China could rise if its leadership embraces market-based policies more readily, or if the government strengthened public finances further,” Tan said.

The ratings-outlook revision by S&P comes after Moody’s upgraded China’s long-term foreign-currency bonds to A1 from A2 Thursday. Moody’s cited the exceptional strength of China’s external-payments position, favorable government debt trends, and continued progress in economic reform.

“China’s very strong external-payments position provides insulation from external shocks and allows the authorities time to expand and deepen structural reform,” Moody’s Senior Vice President Tom Byrne said in a statement.

“Official foreign-exchange reserves continue to grow and now exceed $1.3 trillion, and external obligations of the government and state-owned banks are a small fraction of that sum,” Byrne said.

China’s Shanghai Composite index rose 0.5% to a record finish of 4,346.46 Thursday. The Dow Jones China 88 index, a measure of 88 highly liquid stocks listed in Shanghai and Shenzhen, rose 0.6% to 374.62. See Asia Markets.

51job, Inc. and Japan’s Recruit Announce Cooperation Agreement to Establish Coupon Advertising Company in China

SHANGHAI, China, July 25 /Xinhua-PRNewswire-FirstCall/ — 51job, Inc. (Nasdaq: JOBS), a leading provider of integrated human resource services in China, and Recruit Co., Ltd., a leading information services company in Japan serving businesses and consumers in numerous market segments, including human resource services, real estate and automobiles, announced today a cooperation agreement to establish a new company focused on providing coupon advertising services in China.

Independently incorporated, this new coupon advertising company will benefit from 51job’s distribution expertise and leverage Recruit’s deep product knowledge to help local businesses to tap into the rapidly growing consumer market in China. 51job operates 23 editions of 51job Weekly and distributes several million copies each week throughout China. A recognized market leader in the printing and distribution of free coupon magazines, Recruit publishes Hot Pepper, which was launched in 2001 and has expanded to 49 area-specific editions in Japan today.

“Combining our companies’ strengths and experiences, we believe the new coupon company will provide a compelling and targeted advertising solution for businesses as well as an effective information channel for consumers in China,” said Rick Yan, President and Chief Executive Officer of 51job.

AstraZeneca Cuts Worldwide Workforce 10% While Investing in China

The Anglo-Swedish pharmaceutical company AstraZeneca (NYSE: AZN – News) will cut its workforce by 10% in an attempt to cut costs. The company will eliminate 7,600 jobs, an increase from the 3,000 job cuts it announced in February. According to AstraZeneca, the reductions will save the company $900 million per year by 2010.

CEO David Brennan said the job cuts would most directly affect the company’s European sales and marketing staff. After that, the largest staff reductions would be in research and development – “and other areas” – in Britain, Sweden, Germany, France, the United States, and Canada. AstraZeneca will record a $1.6 billion charge in connection with the firings.

While AstraZeneca is cutting back on its expenditures elsewhere in the world, it is spending money to expand its presence in China and build revenues from the country. Also, it seems to be transferring some of its business to China in an attempt to keep a lid on costs.

Last year, AstraZeneca announced that it would spend $100 million over three years in China to build the AstraZeneca Innovation Center China. The R&D facility, to be based in Shanghai’s Zhangjiang Hi-Tech Park, will focus on translational science, developing knowledge about Chinese patients, biomarkers and genetics. The goal is to discover innovative drugs that treat cancer patients in China.

Also, AstraZeneca has a $14 million pact with WuXi Pharmatech (see story), in which WuXi is performing compound collection synthesis for AstraZeneca. The big pharma also entered a collaboration with Shanghai Jiao Tong University that will seek to understand the genetics of schizophrenia.

AstraZeneca was an early entrant into China, establishing operations there in 1993. AstraZeneca China is headquartered in Shanghai, with branch offices in 20 other cities, and a production plant in Wuxi, Jiang Su Province, built in 2001. That facility manufactures about 80% of all the products the company sells in China. All told, AstraZeneca China has 2900 employees involved in the manufacturing, sales, marketing and clinical research of new products.

As we reported earlier (see story), AstraZeneca China will inaugurate a center in China to source APIs (active pharmaceutical ingredients) there, with the goal of placing orders for $100 million of API by 2010. Eventually, it expects 90% of its API to come from China.

The API initiative is a vote of confidence in the strengthened Intellectual Property rights now available in China and the high quality of manufacturing there – as well as the lower prices. At the same time as it began its API sourcing in China, AstraZeneca China changed its slogan from “In China for China,” to “In China for Global.”

3Com pins hopes on China’s low labor costs

San Francisco (IDGNS) – Networking equipment vendor 3Com is counting on low labor costs in China to help the company earn better margins on its products and compete against rivals like Cisco Systems, the company’s chief executive officer said Wednesday.

“There is one large player who is enjoying 68 percent to 70 percent gross margin on its products, while others are enjoying 40 percent to 45 percent gross margins,” Edgar Masri, 3Com’s CEO and president, said in an apparent reference to Cisco.

However, the disparity in salaries between China and other countries creates an “arbitrage opportunity” for 3Com, he said.

Arbitrage is the practice of exploiting price differences between two markets. While Cisco and others rely on expensive engineering talent in the U.S. and elsewhere, Masri is betting that cheaper labor costs in China will give 3Com an advantage, allowing it to price its products 30 percent to 40 percent lower than its competition.

3Com’s strategy bears a striking resemblance to that employed by Chinese telecommunications equipment maker Huawei Technologies, which took advantage of lower costs in China to undercut its competitors and build a growing stake in the worldwide telecommunications market. Once a little-known Chinese company, Huawei is now a major player, having won deals across Asia and in Europe.

The resemblance is not an accident. In March, 3Com acquired the remaining shares in H3C Technologies, a joint venture the company set up with Huawei in 2003. As a result of that deal, 3Com acquired the 2,400 R&D engineers employed by H3C in China.

The engineers help give 3Com an advantage over its competitors, Masri said, claiming that rivals’ labor costs are up to five times higher than 3Com’s.

IDC: China will be top destination for off-shoring

By 2011 Chinese cities will unseat those in India and the Philippines as favored offshore delivery centers, says market research firm

Chinese cities are expected to unseat Bangalore, Mumbai, and Delhi in India, and Manila of the Philippines, as favored offshore delivery centers by 2011, according to IDC.

The market researcher has introduced a new Global Delivery Index (GDI), which compares 35 cities in the Asia-Pacific as potential offshore delivery centers, based on criteria such as cost of labor, cost of rent, language skills, government policies, infrastructure, and staff turnover rates.

Bangalore currently tops the list, followed by Manila, Delhi, and Mumbai. The Chinese cities that figure in the 2007 list include Dalian, Shanghai, and Beijing, at numbers five, six, and seven.

Indian cities have inherent challenges such as cost of staff and pressure on infrastructure, said Conrad Chang, a research manager at IDC’s Asia Pacific operations, in a telephone interview on Thursday. While India has focused on the U.S. and European markets, China has large opportunities in the Japanese and Korean markets, Chang added.

Chinese cities will overtake Indian cities by 2011 because of massive investments made in infrastructure, English language, Internet connections, and technical skills, which are favorable towards offshoring, IDC said Tuesday.

Forrester Research, however, takes a less optimistic view about China as an offshore destination.

Nearly two years ago, the country was widely viewed as a key challenger to India as an offshore services delivery location, however Forrester’s research shows that the market has not taken off as expected, the research firm said in a recent report.

China primarily attracts business from Korean and Japanese companies, but most of them have preferred to set up their own operations in China rather than outsource, because there are not many large service providers in China, said Siddharth Pai, a partner at outsourcing consultancy firm Technology Partners International (TPI) in Houston, on Thursday.

Many U.S. and European companies, that set up offshore services operations in India, may also have an operation in China, Pai said. “ But the Indian operation will typically be the larger,” he added.

China has still not overcome customers’ concerns about English language skills, intellectual property (IP) protection, and attrition in the country, Forrester said.

In contrast, India has a sophisticated and time-tested legal environment built around Western common law, Pai said. Even if China invests heavily in education, the population cannot get in four to five years as fluent in English as Indians, he said. “ Indians have been speaking English for over a hundred years,” he added.

India’s demographics also favor its continuation as a key offshore services location. On account of China’s one-child-per-family policy, the country’s population is aging. The country has about half as many people under 30 than India, Pai said. The IT industry primarily employs younger staff, he added.

The IDC GDI rates the potential of cities as offshore destinations, said Chang. The actual business decision by companies to offshore to these cities will depend on a host of other factors, he added. The GDI is a moving index, reviewed every six months.

“This is not about India versus China,” Chang said. IDC expects both countries’ offshore business to grow, he added.

Ford Focus drives sales growth in China

BY SARAH A. WEBSTER

Thanks to a refreshed 2007 Ford Focus, Ford Motor Co.’s retail sales in China jumped to 93,206 cars and trucks in the first half of the year, a 25% increase compared to the same period in 2006, the company reported today.

Ford sells imported and domestically produced Ford, Lincoln, Volvo, Jaguar and Land Rover models in the fast-growing Asian country.

But Ford’s hottest vehicle in China is the Ford Focus, which has been built in Chongqing since the third quarter of 2005 and posted a six-month sales volume of 55,676.

The third-generation Ford Mondeo will be launched later this year as a major player of domestic premium CD-car segment

Ford’s history in China can be traced to 1913, when its first Model T was imported and sold in Shanghai.

Ford now owns 30% of the shares of Jiangling Motors Corporation Ltd., which produces commercial vehicles and other products.

The Dearborn-based automaker also has a 50-50 passenger car joint venture with Changan Automotive Corporation Ltd., which is called Changan Ford Automobile Corporation Ltd. Changan Ford has launched two Ford passenger cars models, the Fiesta and Mondeo. In early 2005, Changan Ford’s second passenger car plant in Nanjing started construction.

In April 2005, Ford, Changan and Mazda also announced a new three-way engine plant joint venture, Changan Ford Mazda Engine Company Ltd., and the new plant has been in production since April 2007.

In March 2006, the Chinese government approved Mazda’s investment in Changan Ford. The restructured company has been renamed as Changan Ford Mazda Automobile Co., Ltd. (CFMA). Changan, Ford and Mazda hold 50 per cent, 35 per cent and 15 per cent shares in CFMA, respectively.

In the first half of the year, CFMA posted sales of 93,587, a 57% increase over the same period of 2006. CFMA, which has been in operation for less than four years, is now ranked as the 7th largest automaker in China, according to the China Passenger Car Association.

Foreign firms to get tax rebates for hiring disabled Chinese

Foreign companies with disabled Chinese on the payroll will qualify for tax rebates from next year.

The maximum tax rebate per disabled worker will be 35,000 yuan (US$4,550) a year. Meanwhile, salaries of disabled workers will be exempted from employees income tax.

Companies whose work force comprises more than 25 percent of disabled workers will be eligible for rebates on both income and value-added tax, according to the new policy announced by the Ministry of Finance and the State Administration of Taxation (SAT).

Those with less than 25 percent of disabled employees will only get income tax rebates.

China has issued a series of preferential tax policies since the 1980s to promote the employment of disabled people.

But a SAT official said that current policies had left many private and foreign companies out in the cold, unable to qualify for tax rebates.

The new policy, which will apply nationwide from next month, is aimed at “creating a favorable taxation environment for fair competition and promoting employment for disabled people,” the official said.

Statistics show that China has nearly 83 million disabled people, with only 22.7 million in employment and about 8.6 million officially listed in unemployment statistics.

Coach Targets China Via New Hire

There are an estimated 1.3 billion people living in China. The suits over at Coach hope their newest hire will help all those folks line their closets with high-ticket handbags, scarves and patent leather belts.

Coach (nyse: COH – news – people ) has named Thibault Villet, formerly of L’Oreal, as President of Greater China. Villet was Vice President, Luxury Products Division in Japan at L’Oreal for 13 years. He was also Vice President, General Manager of the Luxury Products Division for China from 2002 through 2006.

Margaret Mager, an analyst at Goldman Sachs, says Villet’s hiring highlights Coach’s growing commitment to developing its presence and brand awareness in China, its next great market.

Mager said Coach plans to open at least 20 additional locations in Greater China during the next three years. Currently, there are 43 Coach locations in Greater China, with 19 in Taiwan, 12 in Hong Kong, and 12 on the mainland.

Though Villet’s hire is unlikely to impact near-term fundamentals Coach continues to lay the foundation for long-term growth in the global accessories market, Mager said.

In morning trading Wednesday, shares of Coach increased 1.1%, or 50 cents, to $47.98.

Competition is the Driving Force of China’s Resurgence

The weather is scorching hot in Beijing these days. The mercury has soared to a 30-year high. The Chinese call the heat at this time of year the “college admissions heat wave,” kind of like our own “college admissions cold snap.” (The SAT in South Korea is held in winter.) The Gaokao, the Chinese version of the SAT, is conducted at the beginning of summer every year, and ten million students, the largest number ever, took this year’s Gaokao last Thursday and Friday. Before their scores are released on June 25, they still have to take a physical strength test. It feels as if the already hot summer has become all the hotter because of the Gaokao.
Chinese colleges recruit their freshmen based solely on Gaokao scores, without consulting school records. Chinese parents pay extreme attention to their children’s education, starting from elementary school, to make sure they get into the top schools. A college professor in Beijing said that some families pack and move every few years to the most prestigious school districts so their kids can go to the best schools. Before the Gaokao, families go to hotels to snap up “college admissions specialty,” a special food prepared with rare ingredients that are supposed to enhance brain activity. Some parents stock up on wonder “study drugs” from special pharmacies, while others head to Buddhist temples to pray for 100 days. One temple even sells incense bundles specially made to bring good luck for admissions for 99,999 yuan (US$1= CNY7.66).

This year marks the 30th anniversary of the revival of the Gaokao, which was suspended for 11 years during the Cultural Revolution (1966-1976). Mao Zedong abolished the exam as a bourgeois breeder of elitism. During the Cultural Revolution, only party loyalists and workers and peasants — people with the “proper background” — were admitted to colleges.

But in 1977, Deng Xiaoping, who had resumed power, revived the Gaokao and removed the barriers of class background and party fealty from the college admissions system. These days the revival of the Gaokao is seen as a turning point in the history of modern China, one of the steps on the path to becoming the competitive nation it is today. The Nanfang Daily, one of the three biggest newspapers in Guangdong, wrote, “China’s history has changed thanks to Deng’s courage and foresight.”

In 1977, the first year the Gaokao was revived, 5.7 million students took the test; only two percent were admitted to colleges and universities. Among them were a brickyard worker who was more than 30 years old and housewives with two or three children. These were young people who had prepared for their future despite the hardships of life on farms or in factories during the dismal Cultural Revolution days. The competition was just as fierce the following year. The students, many of whom were older, had studied harder than any other generation. These people have since become the backbone of today’s newly-emergent China.

Among them are Li Keqiang, secretary of the Communist Party of China’s Liaoning Provincial Committee who is believed to be the likely successor to President Hu Jintao, and Bo Xilai, the minister of commerce of the world’s third-largest trading power. Also from this generation are world-renowned film directors Zhang Yimou and Chen Kaige, both of whom have brought Chinese film-making to the international level. Many famous scholars hail from this generation, including Wang Jisi, dean of the School of International Studies at Peking University and a foreign affairs advisor to Hu, and Yi Zhongtian, a professor at Xiamen University who has created a boom in classic Chinese literature with the publication of his book “Pinsanguo.” Chinese websites distribute e-books that teach about the school days and study methods of the famous students of those two special years, 1977 and 1978. The media is encouraging the younger generation to learn about their seniors’ enthusiasm for education and teaching them that competition is good.

China’s current resurgence is the outcome of all this competition. Meanwhile, South Korean politicians are attempting to replace academic competition with a standardized and equalized education system, with the idea that competition is bad. They should look to China to understand the mistakes they are making.