Category HR Tips and Practices

Hiring Marketing Executives With Substance

If you’re a senior executive looking to add a key member to your marketing staff, but you’ve never hired marketing people before: buyer beware! Why do I say this? While there are a lot of talented marketing executives out there with an excellent repertoire of skills and experience, there also are marketing people who lack the substance, the training, the skill sets, and the understanding of marketing dynamics in order to really have a positive impact on your business.

What is the profile of an empty marketing suit? Well, typically it’s somebody who dresses well, is very polished, speaks nicely, and uses all the latest fancy buzzwords, but who has little/no track record of actual execution or success. This person is great at “wowing” a CEO through the interviewing process, but that’s about all they’re good at.

What you should be looking for is a marketing executive who’s got true substance and capabilities.

What I want to outline here are some of the key hiring criteria when you’re looking for a good marketing executive:

• They should have outstanding quantitative training with a strong background in mathematics, which translates into being able to do budgeting, forecasting and tracking.

• They should have proven analytical skills that are used to survey and analyze complex sets of data, do market segmentations, sizing, competitive analysis, etc.

• They should have strong strategic thinking skills and a strong grasp of marketing strategy, as evidenced by previous challenges they have faced and dealt with in their career.

• They should have formal training in strategic marketing planning, product planning, new product development, etc.

• They should understand the modern methods for marketing communications for both awareness building as well as lead generation. In particular, a marketing executive of today needs to have a very strong grasp of Internet marketing since that¡¯s how so much of today¡¯s successful marketing gets done.

• A marketing executive needs to be able to lead. That means they have to have very strong collaborative and influencing skills, that can be brought to bear on setting a direction for an executive team. They also need to know how to instill good marketing discipline.

Today’s “best in class” companies are both market and customer driven. The marketing leader needs to be the voice of the customer and the marketplace as it relates to setting strategy on target markets, new product development, gross margins, sales channels, messaging, etc. ¨C the list goes on. Given this level of complexity in skills and experience, making a good hire can be a real challenge for the untrained eye. This is why bringing in a recruiter or executive search firm which specializes in marketing is so important for many firms who lack this expertise in-house.

If you are in the process of looking for a member of your marketing team, make sure that you follow a rigorous process to clearly understand what’s under the hood with the people who you are interviewing. If you don’t, and you end up with an empty marketing suit, it’ll cost you tremendous amounts of money, lost market share, and lost opportunity.

Resume writing – the basics

The thought of writing a resume fills many people with dread. However, all you need is a plan that covers both lay out and content. CareerOne’s website editor and Ask Kate columnist, Kate Southam passes on the advice from the experts.

The plan below should help you produce a resume that is easy to read and packed with facts employers want to know.

Contact details
Centre contact details at the top of the page. Include name, address, phone number, mobile and email. Make sure your name and phone/email contacts are on each page just in case the pages get separated after being printed out in hard copy. Only use professional-sounding email addresses. Emails used by couples or zany nicknames like evilpixie@ should be replaced. This is a marketing document promoting you so use some variation of your name.

Birth date and marital status
You are not legally obliged to include either detail. Including marital status in this day and age just looks plain weird to me. As for age, MANY recruiters advise against it – there is just too much age prejudice out there. However, if you think displaying your birth date would be an advantage to you, then go ahead.

Lay out
Again, this is really open to debate but the best advice I’ve heard is “keep it simple”. Font style should be easy to read like 11 point Times New Roman or Arial. I’ve noticed many candidates use a table format but I find this wastes a lot of space and is hard to follow and ugly. Centring contact details and your Career history or Career summary (see next section) is fine and then placing the other information flush left.

Bold for headings is easier to read than bold and underline (overkill). Use dot points if you want, but just the one type. I have seen resumes with a variety of dot points. Also avoid colours. The content of the resume is the most important thing.

Summarising your strengths upfront

You can do this two ways, either via a list of Key Strengths represented as dot points or by creating a section under a heading like Career Profile.

Key Strengths

Based on my conversations with recruitment consultants, a key strengths area represented with dot points is the popular option. The aim of the section is to give the person reading your resume a quick snapshot of what you have to offer in the hope they instantly place you in the short list pile.

To maximise the opportunity

For example:

High level computer skills including Excel, Word and Powerpoint.
Five years experience in customer service both face to face and phone based.
And you fill in the rest. As a guide, six points is good but there is no real rule. Another tip, be specific. I see a lot of “Excellent Communication Skills” but what does that mean?

Excellent written and verbal communication skills acquired via study and customer service work.
Career Profile, Career Overview, Career Summary, Career Objective?

Many people start a resume with a Career Objective. I think this is fine for school leavers or recent uni grads. For the rest of us, a career overview or Career Overview might be better. Employers want to know what you are going to do for them. Putting your expectation of your next employer in the first line of your resume could be off putting. By all means conclude with a career objective eg – “While currently a product manager, my career goal is to move into general management”.

A Career Overview should provide the reader with a quick preview of what he or she will find in your resume. It should be a few sentences and written as one paragraph. It should include a smattering of your professional, academic and industry training. Some personal attributes are optional. As stated, your career goal could serve as the last sentence.

For example:

Career Overview

A sales management professional with seven years’ experience in the media industry, I have worked on newspaper, web and television products. I have a proven track record of developing new business and motivating a team to consistently exceed targets. I’ve recently completed a Masters of Business Administration and am now seeking a new professional challenge.

By the way, the example above is totally made up, but you get what I mean.

Also, avoid airy, fairy statements. Ian Napier of Flexiforce says that if a sentence doesn’t contain factual information, ditch it.

For example, Ian has seen more than a few candidates describe their career goal as “to utilise my skills in a professional environment for the mutual benefit of myself and employer”.

“I hate that line,” Ian says. “Where is this sentence coming from? It is stating the obvious and tells me nothing.”

Professional history

Outline your career history in reverse chronological order.

The structure to follow for each role is:

Job title, employer, dates
What you did, for whom and when.

Description of employer
This is appropriate for those coming from overseas or in cases where the company might be largely unknown. Organisations like IBM, News Limited, Suncorp or the big banks, to name a few examples, will need no explanation.

I read a resume from a candidate with fabulous IT experience gained while working for the largest children’s hospital in India but he didn’t say that. The hospital name, without that description, might not ring any bells with an IT hiring manager in Australia.

Responsibilities
People make the mistake of believing the more responsibilities listed the better. Include only the key things you were “responsible for” (accountable for). Don’t list every single thing you did. I have seen CVs where people include: “Attended a weekly team meeting”. So what? “Chairing” the weekly team meeting is a responsibility. See the difference?

Achievements (up to three per job is good).
This is where you list the things that you did that you were not paid to do. Items would include staff awards, special commendations, suggestions you put forward, scoped out or helped to implement that led to cost savings or an increase in revenue, access to new clients, higher levels of customer service, time efficiencies and so on.

Please note meeting a target is not an achievement – it’s doing what you are paid to do. Exceeding a monthly target by an average of 30 per cent with a top result of 56 percent is an achievement.

Achievements show potential hirers what you are made of – and what they can expect you will do for them.

Indent your achievements by one tab on your resume to make them stand out.

Example of a professional history item using the above lay out (again, purely made up):

Customer services manager, A-1 Clothing Care Service, October 1999 – present day

About A-1:
First opened for business in November 1999, the company provides a national telephone and email consumer service to the end users of its 35 fashion retail or design clients.

Responsibilities:
Manage a team of 30 call centre agents who advise consumers on garment care, product updates and where to purchase particular garments.

Update and distribute new research to call centre agents; manage technology suppliers.

Plan and project manage technology and service improvements.

Achievements:

Recruited, trained and established a start up team that was fully operational within a month – one week ahead of schedule
Introduced technical efficiencies that resulted in an improved customer response time of 150 percent.
Worked with the sales team to create new products and services that resulted in a 40 percent increase in our customer base in 2004-2005.
Named Employee of the Year 2004
Follow this format for at least your last two to three jobs.

Education and Training
Start with your highest qualification first. Unless you are fresh out of school, leave your secondary school history out.

Education and Training section can cover university, TAFE training, industry courses, in-house courses, and any other professional training.

Professional Memberships
Include only those relevant to your career as well as an indication of how active you are in the organisation.

Referees
References/Referees come at the end. Names and phone numbers (not mobiles) are the most acceptable presentation. Add a sentence: “Written references available upon request” if you wish.

Hobbies and interests
I have heard mixed views about the wisdom of including a “Hobbies and Interests” section. If you want to include it, place it before Referees.

Some career experts warn that the section could work against you if the reader dislikes or is threatened by the activities you list.

How long should my resume be?
For school leavers and those that have been in the workforce for a few years, two pages is fine but for everyone else three to five pages is advised.

That is the advice from career experts like Amanda McCarthy of Brisbane who is currently writing Resumes for Dummies and from Geelong-based business consultant Steve Gray.

Both warn that hiring managers and recruiters want to see how your career has developed as well as some detail of your achievements, both what they were and how they added value to the business.

However, experts advising mature candidates say don’t go back more than 10 years on your resume. You can include a paragraph under the heading “Other professional experience” if you want so you can mention earlier work of particular interest or relevance. Or you can provide a full summary of your professional history. You can end with the sentence: “Full resume available upon request.”

My last word
The structure above provides the potential employer with the information that he or she wants – in the correct order – to help them make the decision to interview or not.

No one gets a job based on the resume alone. The purpose of the resume is to get the interview, no more, no less. Send further questions about resumes to me via the Ask Kate link.

reparing for a group interview

Companies recruiting several people at once such as call centres favour group interviews. It allows many people to be assessed simultaneously while also providing candidates with a look at what the company is all about.

Jacqui Whyatt of the Chandler Macleod Group says group interviews do not follow the traditional question and answer format. Instead, candidates take part in a number of group problem-solving activities.

Often role-playing will be involved with one candidate acting as the angry customer while another plays the staff member applying a solution that the group has come up with. Candidates might be asked to stand up and tell everyone a bit about themselves and why they believe their attributes suit one of the roles on offer.

The best way to prepare is ask for a job description. Spend some time thinking about why your skills and personal attributes would suit that description. Some CareerOne readers have told me companies fobbed them off when they asked questions. Don’t sweat it if that happens; just get on with your research. Read up on the company using its website as a source but also visiting a library to look at newspaper clippings if need be. Rehearse talking about yourself and role-playing with family members. This helps calm nerves and enables you to practice a firm handshake, good eye contact and listening skills as well as speaking clearly and loudly enough for all to hear.

Ms Whyatt said corporate dress is the only way to go even if you know the company has a casual dress code.

Breaking Down the Recruiter Bill of Rights (Part 5)

We¡¯ve reached the half-way point of our Recruiter Bill of Rights, and we¡¯ve come to a topic that some candidates shy away from: Salesmanship. A top recruiter knows that a candidate can have a great background and huge plans for the future, but never even get close to landing the job they want because they simply can¡¯t or aren¡¯t willing to sell themselves.Now, we¡¯re firm believers in hiring qualified people for the job, but if you have the skills a company needs, you have to show them that or you can quickly get overlooked for somone with less experience and less ability. Companies want to know how you can help them, and recruiters want you to demonstrate that you fit that company¡¯s needs. Not everybody is fond of throwing out the sales pitch, but it will help recruiters help you, and it will help you get closer to the job you want. The folks at Guerilla Job Hunting summed it up rather perfectly, so we once again go back to their quote for inspiration:

¡±Employers don¡¯t care about what you want to do or even who you are until after they¡¯ve hired you. So stop telling them about your dreams and start selling to their needs.¡±

We¡¯ve often talked about the need for urgency on the part of hiring managers. Urgency can play a part for candidates, as well. This doesn¡¯t mean that we want people to take the first job that comes along or to engage in suspect search practices with sub-par search tools just to land a job quickly. However, it¡¯s important to stay focused on the present and to give hiring managers and recruiters a sense of what you have to offer right now:

¡±It¡¯s not about your past or what you used to do for someone else. It¡¯s about how you come across right now, in the present moment. That means you have to sell yourself so people get a powerful snapshot of you . . . one that makes them sit up and pay attention to you!¡± (From Job Search Secrets)

We don¡¯t want you to pull cheap tricks like coming in dressed as a clown or singing a song in your interview in order to ¡°get noticed.¡± We just want candidates to give recruiters and hiring managers the best possible chance to match them to the right job. This means candidates have to know what they have to offer and what a company is looking for. We¡¯ll provide the tools to make that happen, but candidates will have to take it from there.

Job-hunting Burnout

Career Expert Offers Tips for jump-starting a lengthy job search.

When people think of burnout, they tend to think of overworked employees, but those putting in long hours on the job hunt also may be affected.

Weary candidates often suffer the same problems as overwhelmed workers, including reduced productivity and morale, says Career Expert Tracey Turner.

“It continues to be a very challenging time for job seekers, some of whom have spent many months looking for new opportunities,” says Turner. “Switching gears and exploring different career avenues can help the unemployed re-energise and identify new leads.”

“Jobseekers don’t have to dramatically alter their strategies to be effective. For example, volunteering one or two days a week with a nonprofit isn’t a big change, but it could have a major impact if the candidate acquires a new skill or meets someone along the way who can help him or her professionally.”

Turner offers the following ideas for jump-starting a job search:

Make the call

You may have sent out a flurry of resumes, but have you followed up on the phone? Find out who the hiring managers are, and call them to express your interest and discuss your qualifications.

Divide your time

A lot of job seekers focus primarily on searching job listings and sending out resumes. But networking is equally important. Spend at least half of your day reaching out to others and making new contacts.

Put your work on the Web

A professional website providing work samples, a printer-friendly resume and your contact information can be an impressive job-hunting tool for any professional. A simple site is fairly easy to create, but if you’re not web-savvy, consider hiring a local web design student to develop your site for you.

Create a business card

Develop an attractive card to hand out that briefly describes your expertise and gives your contact information, including the URL to your professional website if applicable.

Launch a publicity campaign

Submit articles in your area of expertise to local business and trade publications, or give talks to nonprofit groups or industry organisations. These activities can enhance your professional visibility and expand your network.

Follow the laws of supply and demand

If your skills and experience are in low demand, identify the positions that are in high demand and try to acquire the necessary qualifications.

Consider temporary work

Working with a specialised staffing firm can help you make new contacts and acquire additional job experience while earning a paycheck.

Career Plan In China£º10 New Year Resolutions to Help with your Career

10 New Year Resolutions to Help with your Career

It’s that time of year again when you have to re-evaluate your career.

It’s that time of year again when you have to re-evaluate your career, determine what your next step will be and where you want to go next. So whether your resolution for the upcoming year is to land yourself that killer raise or boldly become the company’s next CEO, here are 10 resolutions vital to furthering your career.

1. Put the extra effort into your work

It’s so easy to fall into the “doing your time” rut of a nine-to-five job. Why not spend those extra hours working late on those projects your boss needs done by the end of the week? This doesn’t mean cramming more work onto your already full plate, but rather taking initiative and doing something extra. The added benefit is that it will make you feel good and proactive, and your boss is likely to notice your hard work.

2. Improve yourself

The New Year is the perfect opportunity to step back and look at what areas you want to brush up on. Don’t allow yourself to fall into a ‘couch potato’ mind-set. Learn a new skill this year that you can add to your CV. Or learn a new language, especially if you wish to take on a new position with an international feel, requiring travelling and socialising with other cultures.

3. Keep on top of what’s going on in your industry

Get a “big picture” view of your industry by subscribing to one or more trade publications. Or resolve to read professional publications or attend conferences or workshops in your field.

4. Network, network, network

This year, learn how to network. Maintain contacts from your past while continually seeking out new, beneficial relationships.

5. People skills

Don’t forget your people skills. If you don’t know how to interview, work with a team or handle your boss, chances are you won’t go far.

6. Update your CV

Doing an annual or biannual touch up of your CV is a great idea. If it’s been a while since you rewrote your CV, you may want to seek professional CV advice.

7. Go for an interview

Although you should be extremely discreet about it, keeping your options open is the best career move you could make – even if it’s just to hone your interview skills and practice your responses.

8. Join a professional association

Join a professional association in your field. It is an excellent addition to your CV!

9. Dream Job

Learn about competitive salary ranges for your dream job. This is especially important if you are about to enter into a job negotiation or are working with recruiters.

10. Work-life balance

Have fun. Looking for a job and boosting your career is hard work. Don’t forget to take time out and enjoy yourself along the way. Make time for friends and family, exercise, hobbies and life. Remember, all work and no play…

And finally, right after getting that annual bonus, insulting your boss at the office party and photocopying your behind, remember to stick to your resolutions this New Year.

Mature Workers Not An Option in China

Expatriates are a big part of the business life in China. They have brought a good amount of technology, management and practical knowledge to bear on the challenges that face China¡¯s industrial base. In many ways you could say that they brought a new manufacturing platform to China and the economy has been at least partly built around it.

Unfortunately, expatriates tend to bring both the good and the bad with them. It cannot really be any other way, and it¡¯s not in any way a criticism.

For expatriates holding recruiting or HR positions in China this means that they bring the processes and models that relate to the hiring of staff in their home country. They hold these models in their head and they often try to apply them to the market here. Sometimes they know they are doing it, and try to minimize the damage. At other times they are not even aware that their assumptions are not valid.

In China, like much of the world, we are currently experiencing a ¡®War for Talent¡¯. It would actually be more accurate to say that this war continues to rage, but let¡¯s not split hairs. It¡¯s been going on for about 20 years but it ramped up significantly after China acceded to the WTO in 2001. One thing that caught my attention recently was a throw away line by an expatriate workforce development professional that companies around the world are solving their War for Talent, to some extent, by tapping into the pool of mature workers in their country. The suggestion was that this would work everywhere because, obviously, ¡®everywhere¡¯ is suffering from the retirement of the post-War Baby Boomers.

The reaction here in China was a kind of embarrassed incredulity, and a degree of irritation at such a lack of understanding of the market. So what was the basis of this lack of understanding?

Exponential Growths
First a little background material. Without laboring the point too much, demand for skills is a direct result of expansion in industrial production or increased demand for services. There is a lag in this demand but it can be shown that the overall demand has a direct correlation to the GDP growth of the country. Broad GDP growth leads to a broad growth in demand for skills and people.

In China things are a little different. The typical scenario for the growth of a particular industry has been that the government liberalizes the industry and it takes off fast, within a very short time. Latent demand kicks in and the sheer scale of opportunities causes an inrush of suppliers and manufacturers.

Simply put, the government gets out of an industry and allows private players to take the lead. Foreign players then form joint ventures with the local players and the quality and quantity of product increases. Meanwhile, the introduction of newer manufacturing methods drives the price down and this in turn drives more demand.

The problem is that this growth tends to be massively exponential. So what you see is a series of exponential growth curves that represent the take off in telecommunications, automotive, banking, shipping and so on.

If you remember anything about your high school mathematics courses you will see instantly see that it is very difficult to look back through the skills pipeline to find strong skills going back to the time before the market was liberalized. The available skill set for a given age group tends towards zero very fast.

So you are going to find it extremely difficult to find a 20-year veteran in any given industry in China coming to you with a real understanding of modern production methods. And of course you won’t find the depth of experience in the younger professional who does have the understanding of modern production methods.

Breaking Down the Recruiter Bill of Rights

Change must be on our minds this week. In our last glimpse at Talent Force we explored the ever-changing job market and how it affects both companies and top talent. Today, we¡¯re going to look at the fourth right in our Recruiter Bill of Rights, which centers on a very different type of change:

4.Change: Candidates shall be willing to listen to advice given by the recruiter when advice is given in an honest attempt to help. Candidate will also be willing to make the changes necessary to make themselves a better candidate for the positions they¡¯re interested in obtaining.

We might have easily labeled it flexibility. It¡¯s about a candidates¡¯ willingness to take good advice and do the things necessary to make themselves as appealing as possible to the companies they¡¯re interested in:

¡±Faced with stiffer competition and tougher hiring requirements, companies of every sort are becoming single-minded about productivity and bottom-line performance. Consequently, competition for jobs is increasing as management seeks and hires only those persons who appear to have the most potential for helping to boost the company¡¯s profits.¡± (From Guerilla Job Hunting)

We know that candidates have their own unique skills and qualities to bring to the table, but we also know that great recruiters have insight into what else is needed to get the right candidates into the right positions. Career coaches and resume experts are quick to point out situations that most of us have faced at one time or another:

¡±You find a promising job listing online. Excited, you send a well-crafted cover letter and resume and wait for a response. Six weeks later, you¡¯re still waiting, your enthusiasm has waned, and you¡¯ve concluded your resume has fallen into a black hole.¡± (From ResumePower)

They often suggest tweaking your resume or committing more time to making quality contacts. Both of these steps can give you a leg up in your search, but there are times when it takes more than that. Recruiters can point out where skills and experience are lacking, and they can point candidates in the right direction to help rectify those weaknesses. However, the advice only works if candidates are willing to listen and willing to make changes when necessary. The task becomes easier for both recruiter and candidate when they can both look at a concrete breakdown of how the candidate stacks up against others who are vying for the same types of positions.

We know that change isn¡¯t easy and that not all advice is good advice, but top recruiters can help you transform into top talent if you¡¯re willing to listen and willing to use all of the tools at your and their disposal.

China recruiting U.S. IT grads

China’s rapid economic expansion has allowed Beijing to fund a recruitment drive targeting some of the best and brightest IT graduates from U.S. universities, according to Chinese sources.

In turn, this brain trust is being used by China both as a control on its own Internet revolution and as a potential resource for North Korea’ cyberwar program.

South Korean defense ministry said North Korean hackers are targeting the most tightly-guarded systems of that country’s main foes to extract intelligence information and to spread viruses capable of wiping out material or, at least, slowing down computers.

North Korean students learn how to use computers at an elite school in Pyongyang. AFP

Defense officials said privately that North Korea, with no great pool of computer whizzes from which to select, is relying on Chinese aid and advice to train some 600 qualified hackers in five years.
One Hong Kong-based specialist said China has a budget for hiring the best IT graduates from U.S. universities to monitor and control Internet news reporting, and useage within its own borders as well as for a national security resource. “They’ve got the money, and they are spending it,” he said.

In North Korea, the campaign ranks as a priority for Kim Jong-Il, who whetted his appetite for computer skullduggery during visits to China and Russia several years ago. Kim made a point of visiting computer labs in both countries and decided that all North Koreans should somehow become adept at operating computers even though Internet access is forbidden except for the highly privileged elites.

Those having access include Kim Jong-Il closest relatives, friends and allies, notably from the armed forces, as well as extremely well-trained technicians who had to pass strenuous tests of loyalty before being accepted into the elite computer course.

Students are studying in China and also at an academy that South Korean officials say has been educating a cadre of elite technicians for more than 20 years in a remote mountainous region.

Seven Major Job Trends for 2007

Is finding a new job on your list of New Year’s resolutions? The market may be in your favor.

Recent reports from the U.S. Labor Department indicate that while the expansion of the U.S. economy is slowing, it is doing so at a reasonable pace, and inflation has steadied. A moderated, yet stable, job market is expected to carry over into 2007 with gains that will remain strong enough to keep the unemployment rate in check.

University of Michigan economists predict the United States will create 1.5 million jobs in the next 12 months. According to CareerBuilder.com’s annual job forecast, 40 percent of hiring managers and human resource professionals operating in the private sector report they will increase their number of full-time, permanent employees in 2007, compared to 2006. Eight percent expect to decrease headcount while 40 percent expect no change. Twelve percent are unsure.

Employers are expected to become more competitive in their recruitment and retention efforts in the New Year as the pool of skilled labor shrinks and productivity growth plateaus. Forty percent of employers report they currently have job openings for which they can’t find qualified candidates.

This bodes well for workers who are likely to benefit from more generous job offers, more promotions, more flexible work cultures and other major trends identified for 2007:

No. 1: Bigger Paychecks
To motivate top performers to join or stay with their organizations, employers plan to offer better compensation packages. Eighty-one percent of employers report their companies will increase salaries for existing employees.

Sixty-five percent will raise compensation levels by 3 percent or more while nearly one-in-five will raise compensation levels by 5 percent or more.

Nearly half of employers (49 percent) expect to increase salaries on initial offers to new employees.

Thirty-five percent will raise compensation levels by 3 percent or more while 17 percent will raise compensation levels by 5 percent or more.

No. 2: Diversity Recruitment — Hispanics Workers in Demand
Understanding the positive influence workforce diversity has on overall business performance, employers remain committed to expanding the demographics of their staffs. With the Hispanic population accounting for half of U.S. population growth since 2000, according to the U.S. Census Bureau, and buying power growing 8 percent annually, one-in-ten employers report they will be targeting Hispanic job candidates most aggressively of all diverse segments. Nine percent plan to step up diversity recruiting for African American job candidates while 8 percent will target female job candidates.

Half of employers recruiting bilingual employees say English/Spanish-speaking candidates are most in demand in their organizations.

No. 3: More Flexible Work Arrangements
Work/life balance is a major buzzword among U.S. employers as employees struggle to balance heavy workloads and long hours with personal commitments.

Nineteen percent of employers say they are very or extremely willing to provide more flexible work arrangements for employees such as job sharing and alternate schedules. Thirty-one percent are fairly willing.

No. 4: Rehiring Retirees
Employers continue to express concern over the loss of intellectual capital as Baby Boomers retire and smaller generations of replacement workers fall short of labor quotas.

One-in-five employers plan to rehire retirees from other companies or provide incentives for workers approaching retirement age to stay on with the company longer.

No. 5: More Promotions
With the perceived lack of upper mobility within an organization being a major driver for employee turnover, employers are carving out clearer career paths.

Thirty-five percent of employers plan to provide more promotions and career advancement opportunities to their existing staff in the New Year.

No. 6: Better Training
In light of the shortage of skilled workers within their own industries, the vast majority of employers — 86 percent — report they are willing to recruit workers who don’t have experience in their particular industry or field, but have transferable skills.

Seventy-eight percent report they are willing to recruit workers who don’t have experience in their particular industry or field and provide training/certifications needed.

No. 7: Hiring Overseas
Companies continue to drive growth by entering or strengthening their presence in global markets. Thirteen percent of employers report they will expand operations and hire employees in other countries in 2007. Nine percent are considering it.

With China’s economy expanding at 10 percent annually and India’s at 8 percent, these two countries are particularly attractive to U.S. companies.

Twenty-three percent of employers recruiting overseas report they will hire the most workers in China and 22 percent will hire the most in India.

Survey Methodology
This survey was conducted online by Harris Interactive on behalf of CareerBuilder.com among 2,627 hiring managers and human resource professionals (employed full-time; not self employed; with at least significant involvement in hiring decisions), ages 18 and over within the United States between November 17 and December 11, 2006. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

With a pure probability sample of 2,627, one could say with a ninety-five percent probability that the overall results have a sampling error of +/- 2 percentage points. Sampling error for data from sub-samples is higher and varies. However that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated.

Matt Ferguson is CEO of CareerBuilder.com. He is an expert in recruitment trends and tactics, job seeker behavior and workplace issues.