Category HR Tips and Practices

Recruit Holdings Joins Forces With Netease For Job Portal

Hong Kong-listed recruitment advertising group, Recruit Holdings Ltd, is going to cooperate with Netease.com (NTES) to launch a job-seeking portal 1010job.com.

1010job will not only provide job related information to the huge traffic of viewers generated by NetEase, but will also provide ‘Elite Job Forum’ in association with ‘NetEase Forum’. A unique ‘CV Through Train Service’ will be provided to the 160 million NetEase mailbox users to facilitate their needs in job application. Apart from that, Netease and 1010job will produce more value-added service to jobseekers based on their shared ‘jobseeker-centred’ concept.

The potential of the online recruitment market in China has been attracting steadily increasing foreign investment. Major online recruitment providers from Europe, America and Japan have already devised and actioned a variety of strategies enabling them to participate in exploiting the Chinese market.

2006 is seen as being a landmark year for foreign investments coming into China. Following Monster’s acquisition of a major stake in ChinaHR, Japan Recruit, Japan’s largest recruitment service provider became a significant shareholder of 51job. Enjapan, the second largest online recruitment website in Japan announced it had agreed to cooperate with 800HR, a segmental recruitment website in Beijing. The largest recruitment website from Ireland, Keyland, has been even more aggressive in merging two local recruitment websites in Shanghai and Beijing, respectively. Meanwhile, major players from Taiwan and Hong Kong have also expedited their expansion into the mainland market. Taiwan’s biggest recruitment website, 104 HR bank has already entered Shanghai.

Is a Job Move Worth It? How to Weigh Your Options

Two years ago, then 28-year-old Valerie French experienced a culture clash when she moved from southern California to Washington, D.C., to work at a major art museum. “I loved my job, but I just hated living there,” she says. She found the nation’s capital too conservative, “the kind of place where if you wear Banana Republic you’re cutting edge.”

So, after just a year, Ms. French started looking for a new job that would have her move again. “Your environment is so important,” she says from New York, where she is now happily settled.

Moving for a job, especially when you’re just starting out, can be the springboard that launches your career. But weigh your options carefully. Where you move is just as important for your happiness as the job you move for, many career managers and recruitment professionals say.

Occupational Horizons

Moving to a new locale is risky because there are so many unknowns. Add in a new job and you set yourself up for a pretty stressful time. So make sure that the job on the other end is worth it.

Think about what your career prospects will be five years from now if you take (or don’t take) the position. A new job, especially if it requires relocation, “should mean greater opportunity coming in the door and greater opportunity looking at that five-year horizon,” says Brian Sullivan, head of Christian & Timbers, an executive search firm based in New York.

Obviously, the last thing you want is to move and then be let go. Ask what happened to the person who formerly filled the slot. High turnover may be a red flag. Is your position new or part of a new program? If so, you may want to think extra hard, because the company could change course and eliminate the post, says Cathy Goodwin, a career consultant in Seattle.

Figuring Your Finances

“It’s not all about salary,” says Anne Moore, a career specialist at Johns Hopkins University in Baltimore. Consider the cost of living in a different locale as well.

Say you live in New York and make $40,000 a year. If you move to Atlanta, which has a 44.8% lower cost of living, according to Salary.com, you could earn just $22,090 a year and still maintain your current standard of living. Match your current pay in Atlanta, and you’d feel like you have lots more money to save or spend.

To check out different cities at Salary.com, scroll down to “Salary Data” and click on “Cost-of-Living Wizard.”

The financial equation is far more complicated if you are moving with a spouse or other partner who has to leave a current job and take a chance on finding a new position in your destination city.

Also weigh the costs of making the move and ask how much of that your new employer will pay. More than 90% of U.S. companies will cover some if not all of a person’s relocation expenses, which may include house-hunting trips, temporary housing and closing costs on a new home, according to Worldwide ERC, a professional relocation association. Unreimbursed moving expenses may be tax-deductible. Check out www.irs.gov/taxtopics/tc455.html online.

Location, Location…

Saying yes to a job in a small town when you live in a big city — or vice versa — involves big changes and may require sacrifices. Weigh factors such as cultural offerings, sports and recreation opportunities, traffic and the pace of life. Even “the weather can really influence people’s happiness,” says Ms. Moore of Johns Hopkins. The question: Can you live with the differences?

Ms. Goodwin recommends making two trips to get a feel for a new place. Pay attention to local customs and “try to connect with real people” while visiting, she says.

“It is very easy to get seduced by the idea of something new,” notes Mr. Sullivan. But particularly if you are moving away from your home city, consider how you’ll fare away from family, friends and the social supports that you’ve relied upon in the past.

Email your comments to cjeditor@dowjones.com.

Recruitment firms boost investment in China

Recruitment companies have increased their investments in China, according to a new study by the1, merger and acquisition (M&A) specialists for the human capital sector. The study identified a cumulative total of 156 investments in China by 106 foreign recruitment or human-capital groups over a 20-year period.

China as a whole – including deals made in Hong Kong – has seen a steady rise in the number of investments over the years. It saw a 70% boost in investments, from 40 transactions in the 1995-99

period to 68 in the post-2000 period.

However, the growth was faster (132%) for investments in mainland China (58 post-2000 versus 25 in the prior period), the first empirical evidence that foreign human-capital companies have stepped up their investment on the mainland.

“China is the human-capital sector’s number [one] opportunity long-term,” said Mark Dixon, a director of the1. “With a population of 1.3 billion, you don’t have to be a rocket scientist to do the math. It’s a numbers game, with some very big numbers.”

Explaining this shift in investor attitude, Dixon said, “People have been aware of the potential of the Chinese job market but most viewed ‘M&A for people businesses’ as too theoretical – the country, the culture and the prospect of profits all being too far off.
“But now we now seem to have passed a tipping point. Although the Chinese recruitment industry is nascent and impeded by red tape, profits are already being made. This has negated the old excuse in the industry that China should be left as a challenge for the next generation.”

Commenting on the maturity of the investment flow, Dixon said, “We haven’t entered a land-grab phase yet. In coming years, investors will move on from toe-hold investments to building national brands and large office networks across China. We’ll see them pour in real capital.

“Larger recruitment groups are starting to feel pressure from clients, institutional investors and boardrooms,” he said. “The result is clear. The attitude to China is moving from opportunity to obligation. Obsession may not be far away.”

Hong Kong
Hong Kong, which saw most of the early investment, has been receiving less attention. It attracted 10 transactions post-2000, compared with the 58 on the mainland during the same period. Hong Kong now is viewed more as a market in its own right rather than as the gateway to China. Companies wanting to capitalize on “the China opportunity” are discovering they need to be in China proper.

Cumulatively, Hong Kong has received 51 deals, compared with 105 on the mainland. Before Britain handed Hong Kong back to China in July 1997, the small territory attracted more human-capital-sector investments (53%) than the entire mainland. It is no longer where the action is. After the handover, a period that coincided with an investment flow into China from many countries and industries, the balance has switched – mainland China has attracted 82% of all deals.

This move inland is even seen among the pre-handover investors in Hong Kong themselves, who made 35 deals. Some 77% of these groups have subsequently expanded into mainland China.

Commenting on this trend, Dixon said, “Hong Kong used to be King Kong – the 800-pound gorilla on the Chinese human-capital stage, a sort of bouncer standing outside the stage door of China. Kong has now gone, at least in that capacity.”

Legal structures used
A range of different legal structures is being used by investors to operate in China, some on a solo basis and some with partners.

More than half (55%) of the investments involve the foreign company setting up a new subsidiary in China. This compares with 28% of investments in the form of representative offices. Just 17% are new joint ventures with a local partner or the partial acquisition of an existing local company (which results in effect in a joint venture after the transaction).

Regulations have allowed 100% foreign ownership of some categories of human-capital investment, notably human-resources consulting, rather than headhunting or recruitment, which have found it difficult to get licenses at any level of ownership.

Since October 2000, rules have been loosened, allowing 49% foreign participation of all categories. Joint ventures are thus becoming more popular. Just 17% of the total investment count for all periods, joint ventures accounted for 35% of investments since 2002 compared with a negligible 9% prior.

More ‘Boomerangs’ Return To Their Former Employers

If you’re looking for a new job, don’t rule out companies where you worked before. They might be more interested than you would think.

Former employees, once spurned as damaged goods or disloyal, are increasingly getting a warm reception — or even a recruiting call — from many companies. The attitude shift is prompted by an unemployment rate that’s been below 5% all year, a shortage of skilled workers and the need to control labor costs in the face of globalization.

Managers have come to appreciate that returning employees generally require less training and are likely to get up to speed more quickly than a fresh hire. So-called boomerangs already know a company’s systems, policies and culture.

The odds of a good fit between the worker and job are also enhanced because current managers or other employees can usually vouch for the person’s past performance. “When you know a person and you know the caliber of their ethics, their personality and attitude, it’s invaluable,” says Daniel Solomons, chief executive at Hyrian, a Los Angeles recruiting firm.

‘Not Mount Everest’

The bottom line for job seekers: If you pine for a former employer, you can do something about it — and you don’t have to return with your tail between your legs. “This isn’t Mount Everest,” says Philadelphia career coach Julie Cohen. “This is feasible.”

Ms. Cohen says one benefit of being a boomerang is that you already have contacts within the company. Use them. Former co-workers can advise you of jobs before they’re available to the public — and give you the lowdown on the responsibilities and the people involved.

Sacramento career coach and author Kathy Sanborn advises people to make contact a few months before they’re ready to send in a resume. Ms. Sanborn suggests emailing an article that could help the boss address a business concern. A friendly call or even a lunch invitation to an acquaintance who’s in a position to lobby for you is also appropriate.

If it’s been a while since you were in touch, that first call or visit is an ideal time to catch up on what’s happening at the company and to relate a few experiences that show how you’ve developed. During the second contact, a couple of months later, you can fish for job openings or suggest you’d be interested in returning to the firm.

My, How I’ve Grown

When you’re ready to apply, the experts suggest clearly explaining how you’re more valuable than you were when you jumped ship.

Matthew Whipple left accounting giant Ernst & Young in 1998 and returned this year. In the interim, he went to work for a smaller accounting firm that had a contract with the United Nations; he got promoted and moved to Geneva, Switzerland, for part of the term. He was called upon to manage large projects and work with government officials, and he learned new accounting skills.

Back at Ernst & Young, “I can draw on all those experiences now,” he says.

Mr. Whipple had stayed in touch with his colleagues and participated in Ernst & Young’s alumni program. The company has 32,000 registered alumni in the U.S. who participate in volunteer events, workshops and networking sessions. This year, 26% of the people Ernst & Young hired to be managers or above were boomerangs.

Back After a Break

Boomerangs don’t always return from working somewhere else. Some had opted out of the work force because of illness or to manage family responsibilities.

Workers who are ready to return after an extended absence may find that old bosses are among the most receptive to their resumes, because the past relationship compensates for uncertainty about employment gaps.

Many of the usual guidelines for re-entering the work force still apply: You should consider refreshing your skills with a class or two and should join a professional association to build new contacts and learn the latest in industry news and terminology. But re-entering as a boomerang can make the transition easier.

Brad Sugars, who regularly hires boomerangs for his consulting firm, Action International, based in Las Vegas, says people shouldn’t hesitate to sell the boss on the quirky skills they learned while outside the work force.

Mr. Sugars personally spent three years at home with his kids. When he returned, he found he had more patience and understanding than ever before — two qualities that can help immensely on the job.

If an employer is inclined to hire you back, but seems skeptical about your ability to pick up where you left off, consider starting at a lower level, with the understanding that you’ll return to your old job or level if you pass a six-month or one-year review.

Negotiate that “onboarding” program the same way you negotiate salary and benefits, says Eva Har-Even, a coach with executive consulting firm WJM Associates, in New York.

Be Realistic — and Cordial

But Ms. Har-Even also advises clients to avoid the temptation to idealize the past. Make an effort to recall the negatives as well as the positives of your time at that employer. And do some research to ensure the company and the work environment are still as good as you remember.

The more time has passed, the more things might have changed. “You can’t step into the same river twice,” Ms. Har-Even says.

The increasingly warm welcome for boomerangs also holds a message for anyone getting ready to quit a job: Even if you don’t think you would want to return, maintain your relationships and be courteous when you leave.

“It’s kind of like a date,” says Mr. Sugars of Action International. “The kiss goodnight is important.”

Email your comments to cjeditor@dowjones.com.

Digging Through Candidates’ Digital Dirt

The results of a recent Careerbuilder.com survey of 1,150 hiring managers in the United States show that 12% of hiring managers have used social networking sites to dig into the backgrounds of potential employees.

Another 26% of hiring managers say they have used Google or other search engines as background research.

Of the hiring managers who Googled candidates’ backgrounds, 51% did not hire the person based on what they found.

Of the hiring managers who gleaned details from social networking sites, 63% decided against hiring the person based on what they found.

Researcher or Voyeur?
Is it fair to judge a candidate based on what is posted on a website or networking profile? Should inappropriate comments or indecent pictures be the deciding vote in whether someone is a good candidate for a job?

“There is a thin line between monitoring and voyeurism. And it is a line that is all-too-often crossed by employers. Employers have the right to look at certain aspects in making a decision, but employers should not be looking into candidates’ private lives. That is well-outside the context of the employee-employer relationship,” says Jeremy Gruber, legal director of the National Workrights Institute, an organization in Princeton, New Jersey.

Gruber poses the analogy of an employer who, upon learning that a potential employee will attend a certain party on Saturday night, shows up in disguise to watch the employee.

“If that happened, people would be outraged. Yet that is what employers are doing every day that they engage in this behavior. They are making decisions based on information not submitted by the employee or references. It is wholly unrelated to the employment relationship,” says Gruber.

“The idea that when you hire someone, you should be able to look at every aspect of their personal life is completely at odds of how a democratic society should operate. It has huge consequences for freedom in this country, when people are afraid or are changing their behavior because of what a potential future employer might say or do,” he adds.

Though Gruber contends that online research into candidates’ backgrounds is legal, he urges recruiters to spend the time on more traditional evaluations to determine whether they can perform the job well.

“The more time you spend on information that is extraneous to the ability of an individual is time spent away evaluating whether that candidate would make a good employee. Look at specific credentials, references, and things of that nature, versus what they did to blow off steam last weekend. There is always a leap of faith involved in hiring a candidate, and you should be wary of looking at extremely untenable aspects of their personal lives,” Gruber adds.

Posting a Positive Image
For those recruiters who can’t resist the urge to search, the survey notes that not all online research will unearth negative news on your candidates.

In fact, the survey found that hiring managers discovered plenty of positive things that prompted them to select their candidates. According to the survey results, some of these helpful online attributes included the following:

64% — candidate’s background information supported their professional qualifications for the job
40% — candidate was well-rounded, showed a wide range of interests
34% — candidate had great communication skills
31% — candidate’s site conveyed a professional image
31% — got a good feel for the candidate’s personality, could see a good fit within the company culture
23% — other people posted great references about the candidate
23% — candidate was creative
19% — candidate received awards and accolades
Indeed, Krista Bradford, principal of The Good Search/Bradford Executive Research, LLC, views Internet searches as just another medium through which to communicate.

“A tool is a tool, and it can be used for good things and bad things,” she notes. And while she agrees with the notion that invading candidates’ privacy is a bad move — such as trying to gain access to privately held information, such as health or credit information — she contends that public information is fair game.

“As a recruiter, we may not ask a person certain questions, but if they choose to reveal things that would indicate they are making poor choices, then I would think that is perfectly legitimate. When someone writes about his private life in a public forum, he has made it public and it has ceased to be private.”

She says she has never used viewing a personal website or blog to exclude a candidate, adding that she has seen “thousands” of blogs. Instead, she says recruiters should embrace diversity and realize that workers aren’t cookie-cutter, two-dimensional people.

“I use that personal information to see what common humanity we share and how that helps me as a recruiter build that bridge. I don’t use it as a covert way to find bad things; instead, I use it as a way to find genuine human connections,” she adds.

¡ª Elaine Rigoli

How Job Hunters Can Protect Themselves from Identity Theft

Online job boards have become hot spots for identity thieves.

The U.S. Federal Bureau of Investigation said in July that it is investigating a variety of cases involving online job scams. In one scenario the FBI cites, people are finding resumes posted online with Social Security numbers and other personal details, and using the information to apply for fake credit cards and loans in the job hunters’ names. In another, people send a job hunter an email claiming to be from a recruiter or company seeking personal details for a pre-employment background check, and use the information for identity theft.

Margaret Davis, 36 years old, of Chicago, says she was a victim of identity theft in 2001. After applying for a position on a job board, she exchanged emails and had a phone interview with someone whom she thought was from a recruiting agency.

Ms. Davis opened the employment forms emailed to her as attachments and later noticed several attempts to hack into her personal computer. She traced them to the emails, she says, discontinued contact with the person, and reported the incident to the job board. But two years later, she says, she learned that around the time of the correspondence, her Social Security number had been stolen and used to rack up $3,600 through an online account with a large electronics retailer. She then reported the problem to a credit bureau and the police.

Ms. Davis says she was able to restore her credit. But identity-theft problems often aren’t easy to resolve, so prevention — by keeping personal information private and taking precautions to make sure you’re dealing with legitimate companies and recruiters — can save you money and time.

When you post a resume, clear it of personal information. Cyberthieves have been able to gain access to resume databases and troll for Social Security numbers and other personal information, such as where you live and your contact information, says Pam Dixon, executive director of the World Privacy Forum, a public interest research group in San Diego.

Some job boards offer posting options to keep your personal information anonymous, allowing users to check a box to “hide” contact information from employers. Ms. Dixon suggests keeping your name, address, date of birth and phone number hidden, and never posting your Social Security number or any other information that could help a criminal set up a bank or other customer account. On job board CareerBuilder.com, for example, if you “hide” all your contact information, employers can contact you only by email by choosing a “Send email” option.

Since scam artists have been known to post fake job ads, also remove personal information from resumes you submit to potential employers, says Ms. Dixon. Sometimes phony job postings can be spotted by checking for their misspellings and grammatical errors, she says. Ms. Dixon suggests creating a temporary phone number or email address for your job search.

Think twice before revealing personal information by email or phone. Con artists “phishing” for information through fake interviews may ask for, say, information such as your Social Security number or a scan of your driver’s license or passport, says Ms. Dixon, and claim it will expedite the application process.

Jennifer Sullivan, spokeswoman for job board CareerBuilder.com, also cautions against providing your marital status, eye color or financial information such as bank-account or credit-card numbers.

Two popular phishing methods are asking job seekers to complete a pre-employment background check or to create a direct-deposit account with the company, according to John Kane, acting manager of the Internet Crime Complaint Center in Fairmont, W.Va., which is funded by the FBI, and run in partnership with the FBI and the National White Collar Crime Center. In most circumstances, you shouldn’t agree to a background check until you have had an interview in person, or set up direct deposit until you’ve been hired.

There are legitimate work-at-home positions, as well as freelance and contract work, for which you may need to share personal information with an organization before meeting with hiring managers in person, but before you do, look for signals that it might not be above-board. You can start by searching on the company’s name on the Better Business Bureau’s Web site. Another helpful Web site is Lookstoogoodtobetrue.com, maintained by a joint federal law-enforcement and industry task force.

“The victim community tends to be very vocal in terms of warning people about scams,” says Mr. Kane.

When Shelley Cardenas, 51, posted her resume on a large job board after her employer relocated from Fort Lauderdale, Fla., she received an email offering her a financial post — though she hadn’t applied for the job. When she did an online search for the name of the person who contacted her, nothing came up in affiliation with the company. The same thing happened when she searched online for the names of executives she found on the Web site the email cited. Growing skeptical, Mrs. Cardenas posted her concern on a Web site dedicated to exposing scams online, and a discussion participant sent her a link to user complaints on the site about the company. After receiving six emails that she suspects were scams via the same job board within two months, she pulled her resume from the job board.

“I think it’s unfortunate in this day and age that there are so many people out there that just want to hurt other people,” says Mrs. Cardenas.

If the company that contacts you appears to be a well-known employer, don’t think you’re in the clear. Criminals are copying company Web sites and tweaking the contact information or links, says Ms. Dixon of the World Privacy Forum. Although a Web site may look credible, do an Internet search of the company to make sure the URL of the official Web site matches the address the employer refers you to. If there’s a mismatch, find the phone number of the company’s corporate headquarters on the official Web site to verify that the hiring manager who contacted you is an employee.

— Ms. Mattioli is an editorial assistant at CareerJournal.com.

Speaking about recruiting in China

By Mr Wallacy Gao

Mr Wallacy Gao, CEO of Career International, one of the most important chinese recruitment agencies, shares his vision of the trends and stakes of the recruitment industry today in his home country.

What is the actual shape of the recruitment market in China?
What you have to understand first is that twenty years ago there was no recruiting market in China. The government allocated all jobs. Then, when China began to embrace free enterprise, the local recruitment market started to develop. But at that time, employers still mainly used referrals and job fairs as sourcing channels: they were the traditional government channels.
Suddenly, after 1990, there was a rapid rise in the number of job seekers, and at that time, new sourcing channels appeared. Today, job seekers can choose between many different channel types as Online recruiting, executive search agency, news papers, job fairs ect.
Not only foreign ventures, but also local HR service companies face a booming market. To use a popular Chinese expression to describe a market with such a great potential, I would say that the recruiting market in China is quite a “big cake.” I believe the size of China¡¯s recruiting market will reach to over $1 billion in 2006.

How did the first recruitment agencies appear?
Once the Chinese door have been opened on the outside world, the big cities and business centers as Beijing or Shanghai have quickly attracted foreign companies — giant corporations as well as small start-ups. All those companies need to recruit, and so need professional HR agencies to help them source their ideal personnel and build their Chinese HR structure. This is how we first met these clients.
That was specially the case for small “start-up companies”, for which competition increased quickly. In the same time, skills and abilities were hard to find. They needed professional recruiting experts to help them improving management team¡¯s quality.

What are the key success factors for non-Chinese multinationals when they start recruiting in China?
First of all, multinational should know that attitude is the vital thing when they start recruiting in China.
Then, they should be prepare to face real shortage of candidates in certain circumstances. Sometimes the war for talent is as fierce as in many parts of the Western countries, although China has a population of 1.3 billion people. Most foreign companies entering into China, have been surprised to find that managers were particularly hard to find.
I think there are four points playing a key role in the success of non-Chinese multinationals when they start recruiting in China:

Get professional recruiting staff in their HR department. That¡¯s very important for a foreign company in China.
Get an effective vendor management system.
Deploy perfect Recruiting tools.
Implement an Internal staffing inspiriting process system.
Is the using of a recruiting technology a good option when recruiting in China?
Yes. Certainly it is.
As skilled managers are in particularly short supply on the Chinese market, attracting good ones can present a special challenge. The truth is that recruiting for any position in China can require a whole new outlook. Usually, recruiters in HR department always aim to decrease costs and increase recruiting quality. For that, an excellent recruiting technology is the vital thing for making the difference and recruits the right staff.
That is why we promote Talent Management Solutions to companies in China.

What is your assessment of the added value brought by recruitment technologies on the Chinese market?
Using Recruitment Technologies, especially when associated with Process Outsourcing, can help recruiters decrease costs and increase working efficiency. For example, in a traditional model, a recruiter has to take a lot of time to filtering resumes from the Internet, mails, job fairs ect. The follow up of candidates¡¯ interviews with line managers is also very time demanding. Recruitment technologies can help recruiters save more time and more money.

What is your vision of the future of recruitment in China?
It is a difficult question: the major fact about our market is its capcaity to change and evolve in a fast fast way. Tomorow can be a totally different thing. Still, I think that in the future, the evolution of the recruitment market in China will be driven by three important sectors:

The quality of candidates
The ability to build efficient recruiting processes,
The ability to integrate technology

Job Hunt

My friends in the executive-search business are all talking about the boom in new jobs. But we all know not every industry is booming, and I know it especially well: One of my company’s regional offices is near Detroit.

Whether the automotive professionals are leaving their industry or getting left by it, the end result is the same: They need new jobs. I specialize in corporate marketing search and consulting assignments; that means many of these corporate refugees end up sitting on the other side of my desk.

It’s a difficult first meeting. I start it with a dose of reality.

It’s almost certain that these professionals will have to change industries. On the agency side, when a company like DaimlerChrysler decides it doesn’t need separate agency teams for Chrysler, Dodge and Jeep, two-thirds of the players find themselves on the street. As Ford and GM cut back, the same goes for the client-side guys. There simply aren’t enough marketing jobs in Detroit for all these people.

Unfortunately, with most of the folks I’ve met, automotive is all they have ever done. And while there are exceptions, the hardest thing so many of these executives learn is that much of what they’ve being doing in their careers may not be valued outside of the automotive world.

The problem is exacerbated by the very scope of the auto business. A marketer may move from one nameplate to another and from one agency to another, but once he’s tagged as a “car guy,” it can be very hard to break out.

So here we are. And the job-seeker wants to know: Now what? I have a number of answers. They apply principally to the automotive world, but the thinking and strategy can, if properly tailored, apply to many a marketer at a career crossroads. Here’s how it works.

A job search demands a strategy, a business plan with target audiences and a communications structure. Decide whom you want to reach, what it is that you have to offer that will meet their needs and how much of your time you have to invest in reaching each target. I also believe there are two kinds of resumes: those that help get a job and those that get in the way. For our auto pros, sometimes the same resume is both. Hence, I advocate using a two-pronged strategy.

First, I suggest the searcher think about industries, businesses and companies that might value some or all of what he’s accomplished in his auto career. Look for other businesses that are adjacent to the sale of automobiles, such as tires, batteries, oil or gas. We talk about tearing down what the marketer has done into the functional parts. Rather than considering his career as one that’s about automotive marketing, we think about his experience in local and regional marketing, event marketing or trade shows.

For plenty of people, however, this approach can only go so far. It’s then that I suggest thinking about the nonresume world, which means the personal network of friends, contacts, peers, superiors and acquaintances everybody has. There are probably people who know you and your work so well, they don’t care about what your resume says. These are the folks who can see how you may be successful in a role that has nothing to do with your previous titles and experiences, in a role you may never have thought of.

It always surprises candidates to learn exactly how many people are actually in their network once they think about it. Friends, neighbors, vendors, folks from church or clubs or associations you’ve been part of. Whatever happened to your college roommate or that favorite professor? Make a list of everybody.

Then I have candidates segment the list into three groups: Those who will take your call without question, those who will need a little reminder of how they know you and those who are indirect contacts, people with whom you’ve had some professional contact.

Next, start calling. Begin with those you know the least so you can practice your technique. Don’t presume someone can’t help you just because he works in a totally different industry. You may not know that your contact’s brother-in-law happens to be an HR exec at a company that’s perfect for you.

These skills will, alas, probably be needed for quite some time. The auto business is in a downward spiral and it’s not clear how or when it will pull itself back up. No doubt, some marketers think their own industries are invulnerable¡ªbut in this economy, is that presumption wise for anyone?

Perhaps an old saying about careers suffices: If you’re really good, you’re always looking.

Ed Tazzia is managing partner at Gundersen Partners, Bloomfield Hills, Mich., a global executive search and management consulting firm. Contact: (248) 258-3800 or edtazzia@gpllc.com.

Major Flaws in Many Applicant Tracking Systems

By Nicheboards.com
Nicheboards.com Report
Printer Version

Although measuring candidate sources is vital, most ATS’s fail to make the grade.

Many companies are using applicant tracking systems (ATS) to find top job seekers faster and improve hiring efficiency. But many of these systems do not accurately record which job boards are sending quality candidates to their clients, says the world’s largest alliance of employment Web sites, Nicheboards.com. Companies who rely on applicant sourcing reports that are often hopelessly inaccurate may make online recruiting decisions that end up lowering the number of quality candidates they actually receive.

Founded in 2001, Nicheboards.com markets the services of 11 member job boards, each targeting a specific industry or profession. Nicheboards.com’s expertise and massive audience, a combined 3 million visitors, makes the group a leading authority on recruiting trends and practices. Many Nicheboards.com clients process applicants through ATS’s. These systems are designed to screen candidates and track their progress through the hiring pipeline. They also claim to record information about hiring trends, including where companies locate their best employees.

The only effective way to track the source of hires is through “tracking tags”. The least effective way is by giving each candidate a complex tree of choices to indicate where they heard about the opportunity. Nicheboards.com experts say that some ATS’s rely on drop-down menus where candidates are asked how they found a job opening. Some list only a few of the sites being used by their clients. Other systems force job seekers through a maze of several Web pages and menus to determine how they’ve learned about a job. The more menus and choices, the more likely the candidate will either lose patience, not find what they’re looking for, or simply select “corporate site” or “from a friend”.

Here’s a simple example of how drop-down menus result in bad information:
A candidate goes to Google.com, finds a job board, locates a job, then clicks through to the company’s ATS. When asked, the candidate is likely to indicate that they found the job through Google – that’s where they started. But the job would not have been found if it were not posted on the job board.

Here’s another example:
A candidate goes to a crossposting network website, locates a job, clicks through to the job board where the job is hosted (which is paying to advertise on the crossposting network to increase reach), then clicks through to an ATS. When asked, the candidate cannot find the crossposting partner, so has to choose something arbitrarily. Even if the crossposting partner is listed, the actual source of the candidate is the original job board who used the network, which does not get credit.

A third example:
A candidate goes to an ATS system from a job board. When asked, the candidate wants to appear loyal to the company they are apply for (as if it is the only company they would ever want to work for), so choose “Corporate Website” or something similar.

A fourth example:
A candidate receives an E-mail from a friend who has seen an ideal career on a certain job board, telling them about the opportunity and giving them a link to the job details on that job board. The candidate visits the job, then clicks through to the ATS. When asked, the candidate will say they heard about the job from a friend.

A fifth example:
A candidate finds a career opportunity on a job board. To find more information about the company, the candidate visits the corporate website and then applies directly on this site. There is no record whatsoever that informs the company how the candidate originally saw the job.

What is a “tracking tag”?
A tracking tag is a piece of information embedded into the URL of the application link (such as source=TelecomCareers). This is tracked throughout the entire candidate application session, and allows the ATS to give a fully accurate picture of candidate sources. Does your ATS use tracking tags? Call and find out.

How inaccurate can ATS source reports be?
One client of JobsInLogistics.com recently said it had received about a hundred applications and had five candidates on interview for various jobs placed on this board. However, the web site log showed that JobsInLogistics.com had delivered more than 2,000 candidates. In countless other similar instances, ATS reports were showing little or no traffic from job boards even though they had funneled 100’s or 1,000’s of quality applicants their way. “If companies don’t know who’s providing the best value, they have no way of picking and supporting the winners,” says Eric Shannon, the creator of Nicheboards.com member LatPro.com, which serves Spanish-speaking, bi-lingual workers. “Not having information (or having bad information) locks them into a cyclical pattern where they’re using the same boards over and over and not getting the results they need. The way out of the cycle is to track the results of all the players, niche boards and others. ATSs should provide accurate information (through tracking tags) and if they’re not, companies have to speak with their ATS providers about fixing this.”

As a result, job boards may not receive credit for providing promising candidates. Such information is vital for companies deciding how to allocate their recruiting budgets. They should be spending more money on online services that generate the largest volume of strong candidates per dollar and to cut spending on less effective job boards. “Organizations need to know where their richest sources are,” says Don Firth, founder of Nicheboards.com and creator of two of the group’s member sites, JobsInLogistics.com and AllRetailJobs.com, the nation’s leading boards for the logistics and retail industries. “As they scrutinize their budgets, they seek the best values. If they don’t have the right information, they can’t make the best decisions.”

Airbus to train Chinese maintenance technicians

Oct. 31 – China’s Civil Aviation University has signed an agreement with Airbus, the European aircraft maker, on a three-year program to train Chinese maintenance technicians.

The program will start next year and facilities will include a computer-equipped training classroom, a plane installation, and a data room to be completed by 2009, all supported by Airbus.

Airbus will provide training in plane structure, maintenance and repair, according to the memorandum signed here Monday.

The company will also select at least 30 maintenance trainers and send them to Europe for advanced training and technical knowledge after a year.

In the next five years, it was estimated that China would need at least 5,000 maintenance engineers for Airbus aircraft, said Pierre Steffen, vice president of Airbus China in charge of customer service.

“It is the market demand that facilitated this cooperation, forming our training strategy of related Airbus technologies for Chinese maintenance engineers,” he said.

He said the Civil Aviation University had a prestigious reputation in the aviation industry. The cooperation would also help Airbus China to recruit prospective graduates.

China signed a deal last week to buy 150 Airbus 320 planes. At the same time, Airbus signed agreements to open a final assembly line in China, its first outside Europe.

Airbus is displaying a scale model of the A380 super-jumbo jet at a major air show which opened Monday afternoon in Zhuhai, a coastal city in south China’s Guangdong Province.