Bayer Signs MOU With China Europe International Business School
Bayer has signed a memorandum of understanding with the China Europe International Business School to work together to develop and enhance best practices in the chemical and pharmaceutical sectors in China, which have grown rapidly in recent years.
Bayer Technology and Engineering (Shanghai) Company Ltd. (BTES), a subsidiary of Bayer Technology Services of Leverkusen, Germany, signed the MOU with CEIBS a month after Bayer and the CEIBS established the “Bayer Chair in Strategy and Marketing” as well as the “CEIBS Center for Health Policy and Management.”
A key element of the MOU is the joint hosting of the “International Technology Excellence Congress in Process & Pharmaceutical Industry,” which was recently held on the CEIBS campus in Shanghai from April 17 – 18, 2007. The congress, which is set to become a joint annual event from this year onward, featured leading international experts from the chemical and pharmaceutical sectors.
“The cooperation with the China Europe International Business School, China’s leading international business school, is a landmark step forward, not only for Bayer Technology Services in China, but also in the continuing development of the chemical and pharmaceutical sectors,” said Dr. Armin Knors, head of BTES, at the congress, which attracted more than 150 participants from the chemical industry and leading universities. “These industries are likely to play a critical role in the ongoing growth of China, and we believe that the MOU will facilitate improvements in practices and procedures, both from a technological perspective and also in terms of the knowledge and expertise that workers in these sectors will need to have.”
The planned cooperation under the five-year agreement is just the latest stage in the sustained growth of Bayer Technology Services in the Asia-Pacific region. In recent years, the company as carried out a range of complex, cutting edge projects in China.
Dr. Rolf Cremer, Dean of the China Europe International Business School, said: “Our mission is to provide an understanding of international business management practices and how these can be applied in China. Our relationship with Bayer Technology Services means that we will be able to work closely with an acknowledged industry leader to help advance best practice in the chemical and pharmaceutical sectors in China.”
CEIBS was established in Shanghai on November 8, 1994 and is the leading China-based international business school. Its main objective is the contribute to the economic development of this country and its business communities. It does this by offering MBA students, top managers and senior executives of companies operating in, or planning to enter, China the latest knowledge and a thorough understanding of current practices in international management, helping participants to adapt them successfully to their own business environment. Based on its own campus in Pudong, Shanghai, the school is a not-for-profit joint venture established under an agreement between MOFTEC and the European Commission. CEIBS also has representative offices in Beijing and Shenzhen.