Product Marketing Manager – Insurance (mkt238sh)
Company description: Our Client is one of the leading global services providers in insurance, banking and asset management.
Title: Product Marketing Manager – Insurance
Location: Shanghai or Shenzhen
Job Responsibilities
1. Be in charge of product marketing for the identified group of life insurance products.
2. Utilizing research tools and research function support, define the market strategy for specified product group through following activities.
3. Shape the product communication strategy and drive key product group as the “pillar” to support the brand architecture.
4. Product and portfolio management.
5. Develop marketing programs to improve customer loyalty and attract new customer.
6. Product launch plan and post-launch evaluation.
7. Daily communication with related sales channels, departments or functions.
8. Other tasks assigned by direct supervisor.
Job Requirements
1) Solid working experience in marketing department in multinational companies which can be retail banking, insurance company or FMCG firm etc.
2) Experience of customer insight exploration, product feature quantification, unique selling point formation, by working with research group.
3) Experience of market strategy development and annual program planning.
4) Be familiar with product development process.
5) 5 years more working experience in respective profession.
* Please send us your complete resume (both in Chinese and in English to: ‘topjob_mkt238sh@dacare.com'(Please replace “#” with “@”)
* In the email subject MUST you plus the position name ?in either En or Ch ?